PR Impact Awards

May 5,
2017

Vilnius
Tech Park

Awards

PR Impact Awards, an annual event taking place for the fourth time, is going to be more international than ever this year: we are calling for applications from nine countries from around the Baltic Sea region.

International experts are going to join the event’s Jury and will evaluate the applications in the following categories:

  • Corporate Communications
  • Marketing Communications
  • Integrated Communications Campaign
  • Public Sector Communications
  • NGOs Communications
  • Crisis Communications
  • Social Responsibility Project
  • Internal Communications
  • Event
  • Digital Communications: Campaign in Social Networks
  • Digital Communications: Consistent Administration in Social Networks
  • PR Agency of the Year

Agenda

08.00-09.00

Registration

09.00-09.15

Introduction

09.15-09.30

The Future Communications: What Is the Role of a PR Professional Going to Be?

Lina Jakučionienė, Chairwoman of the Lithuanian Public Relations Specialists’ Association

09.30-09.45

The PR Business: Where to Find the Strength to Grow?

Romualda Stonkutė, Chairwoman of the Lithuanian Association of Public Relations Agencies

09.45-10.30

The Future of Communications Belongs to PR

Michelle Hutton, COO of Edelman Europe

10.30-11.10

The Braveheart. Or PR Measurement Is Not for the Fainthearted

Prof. PhD Ana Adi, Quadriga University of Applied Sciences, Germany

11.10-11.30

Coffee Break

11.30-12.10

Big Data: Are Communication Professionals Becoming Data Analysts?

PhD Paul Ketelaar, Radboud University of Nijmegen, The Netherlands

12.10-12.50

When a PR Expert Is on a 24/7 Mission Next to Executive’s Right-Side

Marius Jundulas, CEO, Gjensidige

Jovita Aukštuolytė Minderienė, Head of Communication Baltics, Gjensidige

12.50-13.30

Employees as Brand Ambassadors. The Vinted Case

Marta Kuzmickaitė, Internal Communications Manager, Vinted

13.30-14.00

From Manufacturing to Communications: How to Become "the Brand of the Year"?

Robertas Krutikovas, Managing Director, AB Grigeo Grigiškės

14.00-15.00

Lunch Break

15.00-17.00

Presentations of the Shortlisted Award Projects

18.00

Award Ceremony and Networking

International Jury Members

Aurelijus Katkevičius

Senior Editor, Verslo klasė

Marco Magli

Head of Media & External Relations, Avio Aero, a General Electric business

Aive Hiiepuu

Partner and Managing Director, PR Concept

Stavros Papagianneas

Managing Director, StP Communications

Sara Pearson

CEO, Spider PR

Maxim Behar

CEO, M3 Communications Group, Inc.

Maria Mordvinova

Associate Professor, Deputy Head, School of Integrated Communications; Faculty of Communications, Media and Design, National Research University Higher School of Economics, Moscow

Christophe Ginisty

Founder, Agorep

Kevin Read

Executive Chairman and Partner, Engage by Bell Pottinger

Jesper Schou Hansen

Owner, PR Agency SCHOU

Renata Matkevičienė

Associated Professor in Communication and PR, Faculty of Communication, Vilnius University

Organizers

Sponsors and Partners