Conditions of the PR Impact Awards 2017 Competition


Entries to the public relations competition “PR Impact Awards 2017” organised by the Lithuanian Public Relations Specialists’ Association (hereinafter – LRVS) and the Association of Public Relations Agencies (hereinafter – RSVA) may be submitted by public relations agencies, independent public relations consultants, and divisions of companies and non-governmental organisations and also departments and units of public institutions in charge of communication. The client or the management must be notified about the participation in the competition and their consent must be obtained.
The participants must provide the information about a public relations project implemented between May 2016 and April 2017 (inclusive). Entry applications must be filled in by 10 April 2017.
The winners will be announced at the annual communication event “PR Impact Awards 2017” on 5 May.

I. „PR Impact Awards 2017“ nomination categories
1.    Corporate communications.
Corporate communication projects, during which the activities of an organization, its values, financial performance, corporate reputation, etc. are presented to external audiences.

2.    Marketing communications.
Communication projects, during which information about the products and/or services is provided in greater detail than by means of advertising, product history and legend are created and nurtured, and a dialogue is established and relationship is maintained with product/service users.

3.    Integrated communications campaign.
Complex communication campaigns, during which various forms of public relations, advertising and other forms of communication, and also various channels for reaching target audiences are used.

4.    Public sector communications.
Campaign or program for public sector organizations (e.g., local authorities, government departments or government authorities) to promote their policies, services, achievements or to inform society with the problems, innovations or changes.

5.    NGOs communications.
Campaign or program of non-governmental organisations to promote their unique positions, achievements, or to inform society with the problems innovations or changes.

6.    Crisis communications.
Communication campaign based on the actions and crisis management techniques which deals enterprise problems in a public space.

7.    Social responsibility project.
Social responsibility initiatives covering not only the business sector-specific economic objectives, but also social, communal and environmental aspects contributing to sustainable development of society.

8.    Internal communications.
Internal communication projects aimed at creating and developing relations between an organisation and its employees, strengthening an organisation’s internal culture, communicating future change, and implementing and developing new or existing values.

9.    Event.
Corporate or marketing communication events which present corporate knowledge, news, products and/or services to internal or external target audiences.

10.    Digital communications – campaign in social networks.
Communication of an organization and/or trademark in social media channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

11.    Digital communications – consistent administration in social networks.
Stable and consistent administration of an organization and/or trademark in social media channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

12.    PR / Communication Agency of the year.
Agency received the highest number of awards.