Rules of the Competition

Rules of the Competition

1. Time and location

Competition and conference ‘PR Impact Awards 2020’ will take place on June 12th, 2020 in Vilnius, Lithuania. Top 3 projects in 12 categories will be publicly presented during the Conference. The winners will be announced and awarded during Awards ceremony.

2. Participation

2.1. The competition is open for local and global participants working in the field of communication (business and public sector companies, communication agencies, freelance specialists, non-governmental organizations, etc.).

2.2. Submission of applications:

2.2.1. When a project is created and implemented by several participants (f.e. agency, client, freelance experts), only a single applicant will submit an application after reaching an agreement with other considered parties regarding participation. When two different applicants from the same project submit an application, the competition will accept an application submitted earlier.

2.2.2. Applications will not be submitted without an approval of a project owner/client regarding intellectual property and consent to participate in the competition.

2.3. Rejection of applications:

2.3.1. Competition hosts reserve the right to reject applications violating national or religious feelings, discriminating against any social groups or calling upon illegal actions.

2.3.2. Applications submitted to the previous ‘PR Impact Awards’ competitions will be rejected.

2.4. The projects submitted for the competition will be implemented May 1st, 2019 – April 30th, 2020.

2.5. Applications will be submitted, and payments for applications will be made no later than May 6th, 2020, 23:59 local time.

2.6. Competition will reject all the applications missing the required fields and/or unpaid.

3. Applications and categories

3.1. Applications will be submitted in English by filling out a form on

3.2. There are 14 categories in the competition:

Corporate communication project targeting at internal and external audiences and aiming to present organization’s activity, goals, values, financial results, create image of CEO or manage a crisis. Lasting and sustainable communication contributes to creation of organization’s reputation and successful implementation of strategy.

Communication project, which was implemented by using different means and channels of Public relations and Marketing in order to reach projected goals.

A project for better publicity of policies, services or achievements of public institutions or informing society on problems, innovations or changes.

A project of non-governmental organizations to make public aware of it‘s position on a certain issue or achievements, or informing society on problems, innovations or changes.

Communication project on making target audiences aware about social responsibility initiatives, reflecting not only economical goals, but also social and/or environmental aspects contributing to sustainable development of society.

Internal communication project, which aims at creation and development of employer-employees relations, strengthening organizational internal culture, giving publicity to future changes as well as creation and implementation of new and/or existing values of an organization.

Communication project on awareness of a certain event or series of events.

Communication project or lasting communication on organization or brand, which uses only social media channels like Facebook, Twitter, Instagram, LinkedIn, etc.

Involvement of technological innovations or innovative processes during a communication project.

Communication project involving influencers and/or becoming viral.

The projects on creation of a positive employer’s image.

Communication of sponsorship activities.

The agency with the most points for all the above mentioned awards.

Communication project with the largest support of ‘PR Impact Awards 2020’ participants.

5. Jury

5.1. Projects will be judged by an international Jury consisting of experienced communication professionals. The Jury will be announced on

5.2. Procedure of judging

5.2.1. Applications will be submitted in any of abovementioned 12 categories (with the exception of the last two) no later than May 10th, 2020 23:59 local time.

5.2.2. Jury will vote on applications no later than June 1st, 2020. The shortlisted 3 projects with the most points in 12 abovementioned categories will be announced on June 1st, 2020 on and Facebook profile of a competition.

5.3.3 shortlisted projects in each category will demonstrate live presentations during ‘PR Impact Awards’ conference on June 12th, 2020. The duration of each presentation will take no more than 5 minutes and will be performed in Lithuanian (projects from countries other than Lithuania and/or international projects may be presented in English).

5.4. The Agency with the largest amount of points for all the awards will be awarded the Agency of the Year nomination. The points in this category are calculated as follows: 1st place receives 3 points, 2nd place receives 2 points, and 3rd place receives 1 point.

5.5. The project with majority of votes from the participants (vote will take place electronically during the presentations) is awarded the Public Vote nomination.

6. Criteria

6.1. Members of the Jury will evaluate every criteria awarding points from 0 to 5.

6.2. Applications will be judged according to the following criteria:

1. Solved task, situation.
2. An impact/change of an implemented project.
3. The aims of a project.
4. Target audience.
5. Strategy.
6. Plan of actions.
7. Results.

7. Requirements for applications

7.1. The same application can be submitted to an unlimited number of categories.

7.2. All applications will be submitted electronically by filling out a form on

7.3. Additional visual material (PDF/JPG/PPT or links) and additional comments are allowed together with an application.

7.4. Applications will be submitted and payments will be made no later than May 10th, 2020.

8. Presentations at the conference

8.1. 3 shortlisted projects in each category will be presented live during ‘PR Impact Awards’ conference on June 12th, 2020. A form of presentation is chosen freely by a presenter of a project. The hosts of the event encourage lively presentations and answers to the questions from the audience, not presentation of video material only.

8.2. Presentation is expected to last up to 4 minutes, leaving 1 minute to the questions from the audience.

8.3. Presentations of the projects (PPT) will reach the hosts no later than 17:00 (5:00 PM) of June 9th via email The following details will be submitted: 1) category; 2) author of the application; 3) title of the project; 4) contact person in case of any questions. The title of a file must show the following: category_title_author.

8.4. After June 9th, the presentation material will not be subject to any changes. Hosts’ computer will be used to demonstrate.

8.5. In case any questions occur, please, feel free to address them via email

9. Payment for the applications

9.1. Terms and prices of applications:

Term of application Date Price
Early submission March 12th, 2020 – April 15th, 2020 80 Eur
Late submission April 16th, 2020 – May 10th, 2020 100 Eur

9.3. PAYSERA will be used for payment. Payments will be made for every application separately.