The event, organized by the Lithuanian Public Relations Specialists‘ Association (LRVS) and the Lithuanian Association of Public Relations Agencies (RSVA) was taking place at the Vilnius Tech Park on May 5. The event, organized for the fourth time, was more international than ever: it invited communication agencies and professionals from around the Baltic Sea region to submit their projects for the awards, an international jury consisting of 11 communication experts evaluated those applications, and there were keynote speakers from the United Kingdom, the Netherlands, Germany and Lithuania delivering their insights.
“We are happy we can invite our colleagues to an event which gets larger and more impactful every year. This year we have received 28 award applications from the neighboring Baltic countries. 9 of those projects were shortlisted as being some of the best this year”, said Lina Jakučionienė, Chairwoman of LRVS.
More than 130 PR and communication professionals from Lithuania, Latvia and Estonia took part at the PR Impact Awards 2017 Conference. At it, a number of presentations on the PR market, its changes and trends as well as the influence of big data on and the importance of performance measurement for communications were reviewed.
“At this year’s event we have witnessed a huge competition between very professional Baltic communications agencies. This was a great opportunity to explore the work of the colleagues, to compare the Baltic trends, to discover differences and similarities. A lot of international clients look at the Baltic as a single market, thus it was a great chance to see what competences we share”, says Romualta Stonkutė, Chairwoman of the RSVA.
The following are the year‘s best communication projects as voted by the PR Impact Awards 2017 Jury.
The Best Corporate Communications Project:
Corporate Communication Campaign for Supporting Two Successful Listings and Raising Brand Awareness of Baltic Horizon Fund. META Advisory Group OÜ (Estonia)
The Best Marketing Communications Project:
Bold and Not Traditional Launch of New BITĖ Subscription Plans. Bitė Lietuva (Lithuania)
The Best Integrated Communications Campaign:
0-Budget Marketing Communications Campaign for Raising the Brand Awareness of a Parking App, Called Barking. META Advisory Group OÜ (Estonia)
The Best Public Sector Communications Project:
Belaukiant Nobelio. Vilnius University (Lithuania)
The Best NGO Communications Project:
Book without Title. McCann Vilnius (Lithuania)
The Best Crisis Communications Project:
Fraud Case in Construction Sector. OMConsulting (Lithuania)
The Best Social Responsibility Project:
Communication of Socially Responsible Coffee Company Coffee People through Introducing Coffee Farmers to Coffee Drinkers. Corpore AS (Estonia)
The Best Internal Communications Project:
Building Telia Brand from Inside. Telia Lietuva, AB (Lithuania)
The Best Event:
Lithuanian Paralympians Go to Rio de Janeiro Paralympic Games. Lithuanian Paralympic Committee (Lithuania)
The Best Campaign in Social Networks:
Food Porn against Food Poisoning. McCann Vilnius (Lithuania)
The Best Consistent Administration in Social Networks:
“adidaslietuva” Instagram Communication. IDEA PR (Lithuania)
This year, two agencies have been awarded for the largest amount of the Project of the Year titles: McCann Vilnius (Lithuania) and META Advisory Group OÜ (Estonia)