PR Impact Awards

PR Impact Awards 2026

A conference and awards ceremony for public relations professionals, celebrating the best communication projects.

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What is PR Impact Awards?

“PR Impact Awards” is the most important annual competition for communication projects in Lithuania and the closing conference with awards ceremony. This year the event is beeing organized for the 11th time allready.

Traditionally, the closing event (which will happen on June 7th, 2024) consists of three parts: a conference with insights from Lithuanian and foreign speakers, a presentation of the best communication projects, and the evening part – awards. Conference theme this year – “Crises Happen on Fridays: The Role of Communication in a World of Uncertainty”.

“PR Impact Awards” have been organized since 2014. They are organized by two of the country’s most significant associations uniting communication professionals: the Lithuanian Communication Association and the Communication Industry Association.

What to expect:

  • Conference theme: Hate Communication: Emotions or Facts?;
  • Presentations of the year's best projects;
  • Awards ceremony.

Preliminary Conference Programme

2026 06 05

08:30

Welcome coffee

09:00

Conference opening and welcome remarks

09:15

Hate Campaigns in Hungary: How a Whole County Got PTSD (in English)

Krisztian Szabados is a public relations expert, social media specialist and political scientist. He is the founder and co-owner of Flow PR, a Budapest-based integrated communications agency, and the founder of Political Capital think-tank. He is a member of the Public Body of the Hungarian Academy of Science.

09:55

Presentation of the Lithuanian Communication Market Research Results

10:15

How transparent are the sources AI draws from? Testing chatbots’ resilience to disinformation

10:35

Cockchafers in Parliament: How to Communicate When Someone Tries to Ban You

10:55

Study: We are becoming an angry and suspicious society

11:10

Coffee break

11:20

Who Wrote Gediminas’ Letters? A conversation with Prof. Dr. Alfredas Bumblauskas about who came up with the idea to write Gediminas’ letters and who actually wrote them.

Moderated by Vilnius University alumnus Audrius Gelžinis

11:50

You Can’t Be Everyone’s Favourite

Communication, just like an audience, is targeted. So it is perfectly fine, or even great, if not everyone likes it.

12:10

Discussion. Is it possible to protect yourself when you’re under attack? Experiences from Lithuanian companies

Moderated by Romualda Stonkutė

12:40

Coffee break

13:10

Trust in the Media vs. Social Networks

13:30

Discussion. Media in 2030: Renaissance or Slow Death?

14:00

Conversation with the Top Communicators of the Year

14:30

Lunch break

15:30

Project presentations

19:30

Awards ceremony

PR Impact Awards 2026 Application Evaluation Committee

Dr. Lina Jakučionienė

Lecturer a member of the Master's Program Committee for International Communication Studies, Vilnius University

Vilūnė Kairienė

Data strategist, Media Analysis Company "Mediaskopas"

Tadas Valančius

Strategic communications specialist, consultant

Aurelija Vernickaitė

Head of Strategic Communications and Marketing, Vilnius University

Marius Gurskas

Director of Communication, Lithuanian Government

Indrė Vareikytė

Communications professional

Laura Tyrylytė

Head of Global Public Relations and Privacy Advocate, Nord Security

Raminta Stanaitytė-Česnulienė

Co-founder and Partner, Strategy and communications company "Insynergy4"

Ignas Zokas

Founder and head, sociologist, Market research company “Spinter tyrimai“

Renata Matkevičienė

Dean of the Faculty of Communication, Frofessor, Vilnius University (VU)

Alex Malouf

Marketing and communications professional

Giedrius Juozapavičius

SMP, marketing strategist, consultant

Tautvydas Juzėnas

Head of Marketing, Lithuanian National Opera and Ballet Theatre

Monika Salygė

Communication and employer branding strategist, Mediatech

Ieva Dauguvietytė-Daskevičienė

Head of Communications, Linas Agro

Aleksandra Moorast

Partner, Chairman of the Supervisory Board and Strategic Consultant, Corpore Public Relations

Oana Dumitroiu

Senior Vice-President, Marketing and Communications, Affidea Group

Aive Hiiepuu

Partner and Managing Director, Marketing and PR Consultancy "PR Concept"

Susan Kelly

Communication leader, board member of the European Association of Communication Directors

Nuno da Silva Jorge

Professor, researcher and strategist on Public Relations

Andrew Hillier

Director and Principal Consultant, Executive Director at Ballinger Equine, Director at Ah!

Gunta Line

Director of Corporate Communication, AS Sadales Tīkls

Marina Blomniece

Head of corporate communications, Bosch Baltic

Roland Murof

Deputy Director of Strategic Communications, Estonian Ministry of Defence

Koichi Iwasawa

President and CEO, Key Message International Corporation