01

Sustainability Communication

A communication project or campaign presenting an organization’s sustainability initiatives.

02

Social responsibility campaign

A communication project or campaign presenting an organization’s social responsibility initiatives to various stakeholders.

03

Sponsorship

A social advertising / social issue campaign with excellent results or efficient communication of the company‘s sponsoring activities.

04

Corporate communication

A communication project or campaign aimed at strengthening an organization’s reputation, the implementation of which uses different communication tools and channels to reach different target audiences.

05

Integrated communication

A communication project or campaign aimed at presenting products/services or promoting sales, the implementation of which uses different communication tools and channels to reach different target audiences.

06

Marketing communication

A communication campaign or project that introduces a product or service and promotes sales.

07

Employer branding communication

A project or campaign aims to create a positive image of the employer, strengthen the employer’s reputation, and attract new employees.

08

Internal communication

An internal communication project aimed at creating and developing the relationship between the organization and its employees; strengthening the organization’s internal culture; communicating future changes; building and fostering new and existing organizational values.

09

Event communication

An event or its communication aimed at communicating corporate knowledge and news, presenting products or services to internal or external audiences.

10

Innovation in communication

The use of innovations or applying innovative processes when creating, implementing, or evaluating a communication project/campaign and its results.

11

Influencer communication

A communication project which involved influencers/opinion leaders or achieved extremely high organic circulation in the public space.

12

Digital communication

A communication project or ongoing communication about the organization or brand, implemented only in digital space (social media platforms, forums etc.).

13

Leadership communication

The project aimed to create a positive professional image of the organization’s management – to strengthen its reputation and thus achieve its leadership in the public sphere.

14

B2B communication

A communication project strengthening the reputation of companies operating in the business-to-business sector and introducing new or promoting existing brands, products, services, and solutions.

15

International communication

A communication campaign that was carried out in two or more countries.

16

Public sector communication

A campaign or project aimed at communicating public sector institutions’ policies, services, and achievements / informing the public about current issues, news / changing public opinion or behavior.

17

NGO Communication

Communication projects or campaigns of non-governmental organizations intended to communicate their position, relevant issues, projects, services, achievements, or change public opinion or behavior.

18

Community Engagement

A communication project or tool crafted to cultivate a devoted physical or virtual, internal or external community for an organization or brand, with the aim of fostering engagement and cultivating a favorable perception of the organization or brand.

19

Challenge communication

Communication activities in preparation, testing and execution during the crisis situation or important event.

20

Public Affairs

Campaigns, aiming at some sort of legal regulation changes.

21

Low budget campaigns

Campaigns, which were implemented with no budget at all or a very small budget (up to €1,000).

22

PR Agency of the Year

The Agency that collects the highest number of points for project awards. In the event of a tie, the AGENCY OF THE YEAR title is awarded to the agency with the highest number of unique projects receiving 1st–3rd places.

23

Public's favorite

The communication projects that received the greatest support from participants at the PR Impact Awards event.

24

Communicator of The Year

The award is presented to the actual communications manager of an organization whose professional activities over the past year have resulted in exemplary management of the organization’s reputation, increasing awareness of the organization or its products and services, internal communication, crisis management, or other areas of communication.