Rules of the Competition
PR Impact Awards Communication Project Competition Rules
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1. Date and place
The final of the “PR Impact Awards 2026” competition will take place on June 5, 2026, in Vilnius.
The top projects in each category will be presented publicly during the “PR Impact Awards 2026” conference on the same day. Applicants whose projects reach the final are required to present them at the event.
Winners will be announced and awarded during the awards ceremony on June 5.
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2. Competition Terms and Application Requirements
2.1. The competition is open to business and public sector organizations, communication agencies, freelance professionals, non-governmental organizations, and others from all countries except russia and Belarus.
2.2. Projects submitted for the competition must have been implemented between 01 April, 2025 – 31 March, 2026 (inclusive).
2.3. Applications must be submitted in English by completing the official form at primpactawards.com.
Applications and corresponding payments must be completed by May 4, 2026, at 11:59 PM.
2.4. Application Submission Rules
2.4.1. If a project was created and implemented by multiple parties (e.g., an agency, client, freelance experts), only one participant may submit the application, having first reached an agreement with all involved parties.
If two different participants submit the same project, only the application submitted first will be accepted for the competition.
2.4.2. Applications cannot be submitted without the project owner’s/client’s approval regarding intellectual property rights and their consent to participate in the competition.
2.5. Grounds for Application Rejection
2.5.1. The organizers reserve the right to disqualify any application that offends national or religious sentiments, discriminates against social groups, or promotes illegal activities.
2.5.2. Applications that have previously been submitted to this competition.
2.5.3. Applications that do not meet the competition criteria as outlined in these rules.
2.5.4. Applications that are incomplete or not paid for by the specified deadline will be rejected.
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3. Competition Categories and Awards
3.1. Applications can be submitted in 21 categories:
3.1.1. SUSTAINABILITY COMMUNICATION
A communication project or campaign presenting an organization’s sustainability initiatives.
3.1.2. SOCIAL RESPONSIBILITY CAMPAIGN
A communication project or campaign presenting an organization’s social responsibility initiatives to various stakeholders.
3.1.3. SPONSORSHIP
A social advertising / social issue campaign with excellent results or efficient communication of the company‘s sponsoring activities.
3.1.4. CORPORATE COMMUNICATION
A communication project or campaign aimed at strengthening an organization’s reputation, the implementation of which uses different communication tools and channels to reach different target audiences.
3.1.5. INTEGRATED COMMUNICATION
A communication project or campaign aimed at presenting products/services or promoting sales, the implementation of which uses different communication tools and channels to reach different target audiences.
3.1.6. MARKETING COMMUNICATION
A communication campaign or project that introduces a product or service and promotes sales.
3.1.7. EMPLOYER BRANDING COMMUNICATION
A project or campaign aims to create a positive image of the employer, strengthen the employer’s reputation, and attract new employees.
3.1.8. INTERNAL COMMUNICATION
An internal communication project aimed at creating and developing the relationship between the organization and its employees; strengthening the organization’s internal culture; communicating future changes; building and fostering new and existing organizational values.
3.1.9. EVENT COMMUNICATION
An event or its communication aimed at communicating corporate knowledge and news, presenting products or services to internal or external audiences.
3.1.10. INNOVATION IN COMMUNICATION
The use of innovations or applying innovative processes when creating, implementing, or evaluating a communication project/campaign and its results.
3.1.11. INFLUENCER COMMUNICATION
A communication project which involved influencers/opinion leaders or achieved extremely high organic circulation in the public space.
3.1.12. DIGITAL COMMUNICATION
A communication project or ongoing communication about the organization or brand, implemented only in digital space (social media platforms, forums etc.).
3.1.13. LEADERSHIP COMMUNICATION
The project aimed to create a positive professional image of the organization’s management – to strengthen its reputation and thus achieve its leadership in the public sphere.
3.1.14. B2B COMMUNICATION
A communication project strengthening the reputation of companies operating in the business-to-business sector and introducing new or promoting existing brands, products, services, and solutions.
3.1.15. INTERNATIONAL COMMUNICATION
A communication campaign that was carried out in two or more countries.
3.1.16. PUBLIC SECTOR COMMUNICATION
A campaign or project aimed at communicating public sector institutions’ policies, services, and achievements / informing the public about current issues, news / changing public opinion or behavior.
3.1.17. NGO COMMUNICATION
Communication projects or campaigns of non-governmental organizations intended to communicate their position, relevant issues, projects, services, achievements, or change public opinion or behavior.
3.1.18. COMMUNITY ENGAGEMENT
A communication project or tool crafted to cultivate a devoted physical or virtual, internal or external community for an organization or brand, with the aim of fostering engagement and cultivating a favorable perception of the organization or brand.
3.1.19. CHALLENGE COMMUNICATION
Communication activities in preparation, testing and execution during the crisis situation or important event.
3.1.20. PUBLIC AFFAIRS
Campaigns, aiming at some sort of legal regulation changes.
3.1.21. LOW-BUDGET CAMPAIGNS
Campaigns, which were implemented with no budget at all or a very small budget (up to €1,000).
We recommend reviewing all the questions in the application before filling it out so you can get an overview-you’ll find more detailed explanations in this document. You can submit the document here:
3.2. COMMUNICATOR OF THE YEAR
The award is presented to the actual communications manager of an organization whose professional activities over the past year have resulted in exemplary management of the organization’s reputation, increasing awareness of the organization or its products and services, internal communication, crisis management, or other areas of communication.
3.3. AGENCY OF THE YEAR PROCEDURE
3.3.1. In the AGENCY OF THE YEAR category, the winner is the communication agency that collects the highest number of points for project awards.
3.3.2. Point calculation procedure:
3.3.2.1. For each project in the categories listed in Sections 3.1.1–3.1.20, points are awarded based on the place won. A project that takes 1st place receives 3 points; a project that takes 2nd place receives 2 points; a project that takes 3rd place receives 1 point.
3.3.2.2. Additionally, the number of different projects submitted by the agency in the categories listed in Sections 3.1.1–3.1.20 that win 1st–3rd place is counted — each awarded project receives 1 point.
3.3.2.3. In the event of a tie, the AGENCY OF THE YEAR title is awarded to the agency with the highest number of unique projects receiving 1st–3rd places.
3.4. PUBLIC VOTE
The communication projects that received the greatest support from participants at the PR Impact Awards event.
3.5. There is no limit to the number of categories a project can be submitted to. However, when submitting your project, please ensure that it and its description align with the specific requirements of the chosen category as outlined in Section 3.1 of these rules.
If necessary, the organizers reserve the right—after consulting with the jury and the applicant—to reassign the project to a different category.
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4. Other application requirements
4.1. Application deadlines and submission fees:
Deadline Date Price
Early Apr 19, 11:59 PM 170,00 €
General Apr 26, 11:59 PM 200,00 €
Late May 4, 11:59 PM 250,00 €
For those submitting 3 or more late applications the fee is €200 per application.
4.2. Payments are to be made to:
Komunikacijos industrijos asociacija
IBAN nr. LT87 7300 0101 1973 0925
Bankas „Swedbank“
Purpose: „PR Impact Awards 2026“ applications
After submitting the application, it is mandatory to email a copy of payment to info@primpactawards.com
Later, you will be able to pay for their applications directly through the “Paysera tickets” system; a direct link will be provided in the application submission module.
4.3. All applications must be submitted electronically by completing the special form at www.primpactawards.com
4.4. Additional visual materials may be attached to the application (in PDF, JPG, or PPT format, with a maximum file size of 5 MB) along with any optional comments.
The project title must be provided in both English and Lithuanian.
4.5. After submitting your application, please send an email to info@primpactawards.com, specifying:
– category
– project title
– applicant
and attach a copy of the payment slip (if you are not paying through the system)
If another organization is paying for your application(s), please specify who paid for which application.
If this information is not provided by the application deadline, the application will not be evaluated.
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Jury Work and Evaluation Criteria
5.1. Applications are evaluated by international jury members. The list of jury members is published on www.primpactawards.com.
5.2. The shortlisted applications in each category will be announced no later than May 27 on www.primpactawards.com and on the competition’s official Facebook and LinkedIn page.
5.3. Finalist projects must be presented by their applicants at the “PR Impact Awards” conference on June 5.
The presentation may last up to 5 minutes and should be delivered in Lithuanian.
(Projects from other countries or international projects may be presented in English.)
5.4. Jury members evaluate each competition entry using a scoring system based on the following criteria:
5.4.1. Strategy (1–10 points):
5.4.1.1. A clearly and logically presented situation analysis, including the tools used for analysis (e.g., research), the problem identified, and its root causes.
5.4.1.2. Clearly defined project objectives expressed through measurable criteria and directly linked to the identified problem.
5.4.1.3. Accurate identification of target audiences.
5.4.1.4. Defined indicators of desired change and a system for monitoring them.
5.4.1.5. Involvement of stakeholders in the strategy development process.
5.4.2. Creativity and Innovation (1–10 points):
5.4.2.1. Creative insight or solution.
5.4.2.2. Alignment of the creative solution with the overall project strategy.
5.4.2.3. Use of new or unconventional tools and methods.
5.4.2.4. Application of technological innovations.
5.4.2.5. Adaptation of best practices.
5.4.3. Implementation (1–10 points):
5.4.3.1. Selection of communication channels and tools appropriate for reaching the target audiences.
5.4.3.2. Effectiveness of the tactical implementation.
5.4.3.3. Problem-solving during the implementation phase.
5.4.3.4. Effective partnerships.
5.4.3.5. Efficient use of financial and other resources.
5.4.4. Project Results and Evaluation (1–10 points):
5.4.4.1. Achieved results, their justification, and alignment with the project’s strategy and stated objectives.
5.4.4.2. Identified and substantiated reach and dissemination indicators (communication results).
5.4.4.3. Identified and substantiated impact indicators (e.g., on public opinion, organizational performance, business results, etc.).
5.4.4.4. Broader social impact achieved (e.g., setting trends or shaping best practices).
5.4.4.5. Guidelines for project continuity, improvement, and lessons learned.
5.5. The projects that advance to the final stage in each category are selected based on the total number of points received during the evaluation.
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6. Project Presentations at the Conference
6.1. The top projects in each category (competition finalists) will be presented at the conference on June 5.
Presenters are free to choose the format of their presentation. However, the organizers kindly request that projects be presented live (not only as a video) and that presenters be prepared to answer questions from the audience.
6.2. Each presentation is allotted 4 minutes, followed by 1 minute for jury & audience Q&A.
6.3. A link to the presentation (PPT or a similar format), from which the organizers can download it, must be submitted by June 2 at 12:00 PM to the email address provided by the organizers.
The email must specify:
1) Category
2) Applicant’s name
3) Project title
4) Contact person (for communication if any questions arise)
5) Surname, name, position, and represented organization of the person who will present the project at the event
The file name of the submitted presentation must include: category, project title, and applicant’s name.
6.4. The presentation materials submitted on June 2 can no longer be modified afterward.
All presentations will be displayed from the organizers’ computer.