Rules of the Competition

PR Impact Awards Communication Project Competition Rules

  1. Date and place

“The PR Impact Awards 2024 final will take place on 7 June 2024 in Vilnius. The best shortlisted projects in each category will be presented publicly at the PR Impact Awards 2024 conference on 7 June – applicants undertake to present their shortlisted projects at the event. The winners are announced and awarded at the awards ceremony on 7 June.


  1. Competition conditions and application requirements

2.1 The competition is open to business and public sector organisations, communication agencies, freelancers, NGOs, etc. from all over the world.

2.2 Projects submitted to the Competition must be implemented between May 2023 and April 2024 (inclusive).

2.3 Applications must be submitted in English on the form provided at  Applications must be submitted via the website and payments for applications must be made by 23:59 on 8 May 2024.

2.4. Opportunities to apply:

2.4.1. If the project is designed and implemented by several participants (agency, sponsor, freelance), only one participant may submit an application, after having agreed on the participation with all the parties involved. If two different participants submit an application with the same project, the previously submitted application will be accepted.

2.4.2. Applications may not be submitted without the acknowledgement of the intellectual property and the consent of the owner/client of the project to submit the application to the competition.

2.5 Rejection of applications:

2.5.1 The Organisers may exclude from the Competition any application that offends national or religious feelings, discriminates against any section of society or encourages illegal activities.

2.5.2. Previous submissions;

2.5.3. Not complying with the competition criteria set out in these Rules.

2.5.4 Applications submitted without completing all parts of the application form and unpaid applications will be rejected.


  1. Competition categories and prizes

3.1 Entries are open for 20 categories:

3.1.1. SUSTAINABILITY COMMUNICATION. A communication project or campaign designed to showcase an organisation’s sustainability / sustainability / social responsibility initiatives to a range of stakeholders.

3.1.2. INTEGRATED CORPORATE COMMUNICATION. A communication project or campaign designed to enhance the reputation of an organisation, using different communication tools and channels in a unified way to reach different target audiences.

3.1.3. INTEGRATED MARKETING COMMUNICATION. A communication project or campaign to introduce products/services/sales promotion using different communication tools and channels to reach different target audiences.

3.1.4. EMPLOYER COMMUNICATION: A project or campaign designed to create a positive image of the employer, to strengthen the employer’s reputation and to attract new employees.

3.1.5. INTERNAL COMMUNICATION: An internal communication project designed to build and develop the relationship between the organisation and its employees, to strengthen the internal culture of the organisation, to communicate future changes, and to create and nurture new and existing values for the organisation.

3.1.6. EVENT AND ITS COMMUNICATION: An event or its communication aimed at communicating corporate news and information, presenting products or services to internal or external audiences.

3.1.7. INNOVATION IN COMMUNICATION. The use of technological innovation or the application of innovative processes in the design, implementation or evaluation of a communication project/campaign and its results.

3.1.8. OPINION-FORMING AND VIRAL COMMUNICATION. A communication project involving opinion formers and/or achieving a very high organic spread in the public sphere.

3.1.9. DIGITAL COMMUNICATION. A communication project or ongoing communication about the organisation or the brand that takes place exclusively in social media/digital space (Facebook, Instagram, LinkedIn, Twitter, Telegram, Discord, Youtube, online forums).

3.1.10. LEADERSHIP COMMUNICATION: A project to create a positive expert image of the organisation’s leaders and to strengthen the reputation of the organisation’s leadership in the public space.

3.1.11. SOCIAL OR SPONSORSHIP CAMPAIGN: A social communication campaign with excellent results / effective communication of the company’s sponsorship activities.

3.1.12. B2B COMMUNICATION. A communication project designed to enhance the reputation of companies operating in the business-to-business sector, to introduce new brands, products/services/solutions or promote existing products/services/solutions.

3.1.13. INTERNATIONAL COMMUNICATION. A communication campaign that has been carried out in two or more countries.

3.1.14. POLITICAL COMMUNICATION. A communication project designed to raise the profile of politicians, political organisations or election campaigners and to create a positive reputation.

3.1.15. PUBLIC SECTOR COMMUNICATION CAMPAIGN. A campaign or project designed to publicise the policies, services and achievements of public sector bodies, or to inform the public about topical issues, news, or to change public opinion or behaviour.

3.1.16. NVO COMMUNICATION CAMPAIGN. A communication project or campaign by non-governmental organisations to publicise their position, topical issues, projects, services, achievements, or to change public opinion or behaviour.

3.1.17. BUSINESS COMMUNICATION CAMPAIGN: A communication project or campaign in the business sector designed to communicate the activities, services, achievements or position of businesses in the business sector on a particular issue.

3.1.18. COMMUNICATION OF STATE/GOING-OWNED ENTERPRISES. A communication project or campaign for a SOE/SME to publicise its activities, services, achievements and improve relations with stakeholders.

3.1.19. COMMUNITY INVOLVEMENT/BUILDING. A communication project or measure designed to build a physical or virtual, internal or external community loyal to the organisation or brand and/or to encourage its involvement and positive attitude towards the organisation or brand.

3.1.20. COURAGE IN COMMUNICATION. A communication project or campaign that uses bold, unusual and unconventional communication solutions and/or encourages uncomfortable topics.

3.2 There is no limit to the number of categories in which a project may be entered. However, when submitting a project, please make sure to assess whether it/its description meets the requirements for the specific category of the call as set out in point 3.1 of these Rules. In case of any questions, the Organisers reserve the right to assign the project to a different category after consultation with the Jury and the applicants.

3.3 In addition, there will also be the AGENCY OF THE YEAR (the agency with the highest number of points for the awards: according to the system set out in point 7.2.1), PUBLIC VOTE (the communication project with the highest level of support from the participants of the PR Impact Awards 2024 event), ORIGINAL PRESENTATION (a special award for the presentation of the project the organisers deem the most original in terms of the project’s presentation which has been selected to be in the Final).


  1. Other application requirements

4.1. Deadlines for submission of applications and application prices:

Deadline for submission Date Price
Early submission until 17.04.2024 23:59 120 €
Intermediate submission 18 April 2024 to 28 April 2024 at 23:59 150 €
Late submission 29.04.2024 to 08.05.2024 23:59 200 €


4.2 Payment for applications shall be made electronically by paying for the applications individually through the ticket purchasing system “Paysera”. In addition, an email must be sent to the email address provided by the Organisers, indicating the specific applications (category, name, provider) for which payment has been made (date of payment, name of the payer and amount). Failure to provide this information may result in rejection of the application.

4.3 All applications must be submitted electronically only, using the online form available at

4.4 Applications may be accompanied by additional visual information (in PDF/JPG/PPT formats, up to a file size of 5 MB) and additional comments on the application. The title of the project in both English and Lithuanian is also required.


  1. Work of the evaluation committee and evaluation criteria

5.1 Applications are evaluated by panels of panellists drawn up on the basis of their experience in the relevant fields of communication and the balance between Lithuanian and non-Lithuanian panellists. The members of the Commission will be made public at

5.2 The shortlisted applications in each category will be announced on and on the Competition’s Facebook account no later than 3 June.

5.3 The applicants of the projects that have been shortlisted in each category are obliged to present their projects at the PR Impact Awards conference on 7 June. The presentation will last up to 5 minutes and will be delivered in Lithuanian. (Projects from other countries and international projects can be presented in English)

5.4 The Commissioners will score each of the applications according to the following criteria:

Strategy (1-10 points): a clear and justified description of the situation analysis (including the tools used for the analysis – e.g. studies) and the identification of the problem and its causes; Specific, quantified project objectives and their relation to the problem; Accurate identification of target audiences; Indicators of change to be achieved and a system for monitoring them; Involvement of stakeholders in the development of the strategy.

5.4.2. Creativity and innovation (1-10 points): Creative insight/solution; Linking the creative solution to the project strategy; Use of new and unconventional tools; Use of technological innovation; Application of best practices.

5.4.3. Implementation (1-10 points): Selection of communication channels and tools (to reach the target audiences); Effectiveness of implementation of tactical actions; Resolution of problems encountered during implementation; Effective partnerships; Efficient use of financial and other resources.

5.4.4. Project results and evaluation (1-10 points): The results achieved and their justification and relevance to the project strategy and objectives; Identification and justification of the dissemination indicators achieved (communication results); Identify and justify the project’s impact indicators (on public opinion, on the organisation’s performance and results, etc.); Achieved wider societal impact (e.g. development of trends or aspirational good practices); Guidelines for project continuity, improvement, lessons learned.

5.5 Which projects make it to the final round in each category is decided by assessing the number of points scored by the projects and the number of projects submitted in each category.


  1. Presentation of the projects at the conference

6.1 The best projects in each category (finalists) are presented at a conference on 7 June. The organisers ask for a live presentation of the project (not just a video demonstration) and to answer questions from the audience.

6.2. 4 minutes for the presentation of the project and 1 minute to answer questions from the audience.

6.3 Project presentations (in PPT or similar format) must be sent by 5 June at 11:00 a.m. to the email address provided by the organisers. The email must include

1) Category,

2) the author of the application,

3) project title;

4) a contact person who can be contacted by the organisers in case of any questions. The title of the submitted PPT presentation must include: category, title of the project, author of the proposal.

6.4 The presentation material sent on 7 June will not be subject to change. The presentation material will be shown from the organisers’ computer.


  1. Methodology for selecting the Agency of the Year

7.1 In the AGENCY OF THE YEAR category, the winner will be the communication agency with the highest number of points for the project awards in the main categories (Audience Vote and Most Original Presentation are not counted).

7.2 Scoring Methodology:

7.2.1. for each project in the categories mentioned in points 3.1.1 to 3.1.20, 3 points will be awarded for 1st place; 2 points will be awarded for 2nd place; and 1 point will be awarded for 3rd place.

7.2.2. The number of Agency projects winning awards in categories 3.1.1 to 3.1.20 shall be counted in addition, with 1 point awarded for each project awarded.

7.2.3. In the event of a tie, the Agency of the Year shall be the Agency with the highest number of projects winning 1st to 3rd place awards.

PR Impact Awards 2024