About the Awards
PR Impact Awards Categories
Corporate Communication campaign
Corporate communication project, during which the activities of an organization, its values, financial performance, corporate reputation, etc. are presented to external audiences, or a crisis is managed.
Integrated Communications Campaign
Complex communication campaign, during which various forms of public relations, advertising and other forms of communication, and also various channels for reaching target audiences are used.
Public sector Communication campaign
Campaign or a program for public sector organizations (e.g., local authorities, government departments or government authorities) to promote their policies, services, achievements or to inform society with the problems, innovations or changes.
NGO’s Communication campaign
Campaign or a program of non-governmental organisations to promote their unique positions, achievements, or to inform society with the problems innovations or changes.
Social Responsibility or Sustainability campaign
Social responsibility initiatives covering not only the business sector-specific economic objectives, but also social, communal and environmental aspects contributing to sustainable development of society.
Internal Communication campaign
Internal communication project aimed at creating and developing relations between an organisation and its employees, strengthening an organisation’s internal culture, communicating future change, and implementing and developing new or existing values.
Event PR
Corporate or marketing communication event which present corporate knowledge, news, products and/or services to internal or external target audiences.
Digital Communication campaign
Communication of an organization and/or trademark in social media channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
Innovation in Communication
The use of a new technology or an innovative project management methodologies in communications.
Influencers’ and viral Communication campaign
Communication project that focused around an influencer and/or went viral.
Employer Branding campaign
Projects for creating a positive image of an employer.
Sponsorship campaign
Communication for sponsorship activities.
Leadership communication
Projects aimed at creating / strengthening positive image of the organization’s leaders in order to create / strengthen the organization’s leadership in a certain category / sector.
PR Agency of the Year
Agency with the highest number of awards.
Public's Favourite
The most popular communications project voted by the participants of the “PR Impact Awards” event.
Miia Rosenqvist
Director, Finnish Association of Communications Professionals "ProCom"
Angela Howarth
Board member, Group director of Marketing and Communications, European Association of Communication Directors (EACD)
Dennis Larsen
Board member, European Association of Communication Directors (EACD)
Phil Riggins
Brand and reputation strategist, Brand & Reputation Collective (the BRC)
Renata Matkevičienė
Researcher , Faculty of Communication, Vilnius University
Viktorija Urbonavičiūtė
Director of Communications, Lithuanian Government
Lina Jakučionienė
Ambassador of the for Lithuania, European Association of Communication Directors (EACD), Vilnius University Lecturer
Nina Klebanskaja
Associate Professor, Vytautas Magnus University
Vasaris Oržekauskas
CEO and partner, Inspired communications
Vilūnė Kairienė
Head of Analysis and Data Solutions, "Mediaskopas"
Mindaugas Ardišauskas
Corporate Communication & Public Affairs specialist, Independent consultant
Ignas Zokas
Head of market and public opinion, Spinter research
Philippe Borremans
Vice President, International Association of Risk and Crisis Communication (IARCC)
Kristine Mennika
Head of Corporate Communications, Citadele Bank
Alex Malouf
Reputational Affairs Manager, P&G
Aive Hiiepuu
Partner and Managing Director, PR Concept