About the Awards

PR Impact Awards Categories

PR Impact Award Category

SUSTAINABILITY COMMUNICATION

A communication project or campaign presenting an organization’s sustainability/social responsibility initiatives to various stakeholders.

PR Impact Award Category

INTEGRATED CORPORATE COMMUNICATION

A communication project or campaign aimed at strengthening an organization’s reputation, the implementation of which uses different communication tools and channels to reach different target audiences.

PR Impact Award Category

INTEGRATED MARKETING COMMUNICATION

A communication project or campaign aimed at presenting products/services or promoting sales, the implementation of which uses different communication tools and channels to reach different target audiences.

PR Impact Award Category

EMPLOYER BRANDING

A project or campaign aims to create a positive image of the employer, strengthen the employer’s reputation, and attract new employees.

PR Impact Award Category

INTERNAL COMMUNICATION

An internal communication project aimed at creating and developing the relationship between the organization and its employees; strengthening the organization’s internal culture; communicating future changes; building and fostering new and existing organizational values.

PR Impact Award Category

EVENT/ EVENT COMMUNICATION

An event or its communication aimed at communicating corporate knowledge and news, presenting products or services to internal or external audiences.

PR Impact Award Category

INNOVATION IN COMMUNICATION

The use of innovations or applying innovative processes when creating, implementing, or evaluating a communication project/campaign and its results.

PR Impact Award Category

INFLUENCER/ OPINION LEADER AND VIRAL COMMUNICATION

A communication project which involved influencers/opinion leaders or achieved extremely high organic circulation in the public space.

PR Impact Award Category

DIGITAL COMMUNICATION

A communication project or ongoing communication about the organization or brand, implemented only in social media / digital space (Facebook, Instagram, LinkedIn, Twitter, Telegram, Discord, Youtube, Internet forums).

PR Impact Award Category

LEADERSHIP COMMUNICATION

The project aimed to create a positive professional image of the organization’s management – to strengthen its reputation and thus achieve its leadership in the public sphere.

PR Impact Award Category

BEST SOCIAL/ SPONSORSHIP CAMPAIGN

A social advertising / social issue campaign with excellent results or efficient communication of the company‘s sponsoring activities.

PR Impact Award Category

POLITICAL COMMUNICATION

A communication project aimed at increasing the awareness / creating a favourable reputation of politicians, political organizations, or election campaign participants.

PR Impact Award Category

INTERNATIONAL COMMUNICATION

A communication campaign that was carried out in two or more countries.

PR Impact Award Category

B2B COMMUNICATION

A communication project aimed at increasing the awareness / creating a favourable reputation of politicians, political organizations, or election campaign participants.

PR Impact Award Category

PUBLIC SECTOR COMMUNICATION

A campaign or project aimed at communicating public sector institutions’ policies, services, and achievements / informing the public about current issues, news / changing public opinion or behaviour.

PR Impact Award Category

NGO COMMUNICATION

Communication projects or campaigns of non-governmental organizations intended to communicate their position, relevant issues, projects, services, achievements, or change public opinion or behaviour.

PR Impact Award Category

BUSINESS COMMUNICATION

A business sector communication project or campaign intended to communicate the activities, services, and achievements of business sector companies or to present their position on a specific issue.

PR Impact Award Category

COMMUNICATION OF STATE / MUNICIPALITY OWNED COMPANIES

Communication project or campaign of state-owned/ municipal enterprises aimed at communicating activities, services, achievements, and improving stakeholder relations.

PR Impact Award Category

COMMUNITY ENGAGEMENT / DEVELOPMENT

A communication project or tool crafted to cultivate a devoted physical or virtual, internal or external community for an organization or brand, with the aim of fostering engagement and cultivating a favorable perception of the organization or brand.

PR Impact Award Category

COURAGE IN COMMUNICATION

A communication project or campaign which corageous, unusual and unconventional communication solutions and/or raises incovenient  topics.

PR Impact Award Category

PR AGENCY OF THE YEAR

Agency with the highest number of awards.

PR Impact Award Category

PUBLIC'S FAVORITE

The most popular communications project voted by the participants of the “PR Impact Awards”  event.

Dr. Lina Jakučionienė

Ambassador of the European Association of Communication Directors for Lithuania, Vilnius University Lecturer

Giedrė Bielskytė

Independent Communication Consultant,

Vaida Budrienė

Chief marketing and communications officer, “Delfi”

Aive Hiepuu

Partner and Managing Director, Marketing and PR Consultancy "PR Concept"

Linda Hakīma

Experienced Strategic Communication and HR Director,

Andrew Hillier

Board Member, EACD

Angela Howarth

Group Marketing Communications Director, “Energy Saving Trust”

Giedrius Juozapavičius

SMP, Marketing Strategist, Consultant, Radio and TV Online Show Host

Vilūnė Kairienė

Head of Analysis and Data Solutions at Media Analysis Company "Mediaskopas",

Inga Latkovska

Strategic Consultant at "LEAD.Corporate Communication", Lecturer at the University of Latvia

Gunta Line

Director of Corporate Communications at “Sadales Tīkls”,

Daniel Silberhorn

Senior Advisor ESG & Sustainability Transformation, Global sustainability consultancy "SLR Consulting Ltd."

Viktoria Mykhno

Board Member at EACD, Head of Markets, Director, "KPMG in Ukraine"

Aleksandra Moorast

Partner and Strategic Consultant, “Corpore Public Relations”

Marta Mackeviča

CEO and Board Member of “Miltton Latvia”, Council Member of Latvian Communication Association

Renata Matkevičienė

Dean of the Faculty of Communication, "Vilnius University"

Irmantas Matilionis

LiMA board member, Head of Marketing and Communications, "EIKA Group"

Jolita Mažeikienė

Communications and Marketing Expert,

Olli Ollila

Senior Account Director, “Blue Communications Oy”

Marius Gurskas

Director of Communication, Office of the Government of the Republic of Lithuania

Indrė Vareikytė

Communication Expert,

Ignas Zokas

Founder and general manager, „Spinter tyrimai“

PR Impact Awards 2024