About the Awards

Corporate communication project, during which the activities of an organization, its values, financial performance, corporate reputation, etc. are presented to external audiences, or a crisis is managed.

Complex communication campaign, during which various forms of public relations, advertising and other forms of communication, and also various channels for reaching target audiences are used.

Campaign or a program for public sector organizations (e.g., local authorities, government departments or government authorities) to promote their policies, services, achievements or to inform society with the problems, innovations or changes.

Campaign or a program of non-governmental organisations to promote their unique positions, achievements, or to inform society with the problems innovations or changes.

Social responsibility initiatives covering not only the business sector-specific economic objectives, but also social, communal and environmental aspects contributing to sustainable development of society.

Internal communication project aimed at creating and developing relations between an organisation and its employees, strengthening an organisation’s internal culture, communicating future change, and implementing and developing new or existing values.

Corporate or marketing communication event which present corporate knowledge, news, products and/or services to internal or external target audiences.

Communication of an organization and/or trademark in social media channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

The use of a new technology or an innovative project management methodologies in communications.

Communication project that focused around an influencer and/or went viral.

Projects for creating a positive image of an employer.

Communication for sponsorship activities.

Projects aimed at creating / strengthening positive image of the organization’s leaders in order to create / strengthen the organization’s leadership in a certain category / sector.

Agency with the highest number of awards.

The most popular communications project voted by the participants of the “PR Impact Awards”  event.