About the Awards

PR Impact Awards Categories

PR Impact Award Category

Sustainability Communication

A communication project or campaign presenting an organization’s sustainability initiatives.

PR Impact Award Category

Social Responsibility Campaign

A communication project or campaign presenting an organization’s social responsibility initiatives to various stakeholders.

PR Impact Award Category

Corporate Communication

A communication project or campaign aimed at strengthening an organization’s (business, state-owned and NGOs) reputation, the implementation of which uses different communication tools and channels to reach different target audiences.

PR Impact Award Category

Integrated Marketing Communication

A communication project or campaign aimed at presenting products/services or promoting sales, the implementation of which uses different communication tools and channels to reach different target audiences.

PR Impact Award Category

Employer Branding Communication

A project or campaign aims to create a positive image of the employer, strengthen the employer’s reputation, and attract new employees.

PR Impact Award Category

Internal Communication

An internal communication project aimed at creating and developing the relationship between the organization and its employees; strengthening the organization’s internal culture; communicating future changes; building and fostering new and existing organizational values.

PR Impact Award Category

Event Communication

An event or its communication aimed at communicating corporate knowledge and news, presenting products or services to internal or external audiences.

PR Impact Award Category

Innovation in Communication

Usage of innovations or applying innovative processes when creating, implementing, or evaluating a communication project/campaign and its results.

PR Impact Award Category

Influencer Communication

A communication project which involved influencers/opinion leaders or achieved extremely high organic circulation in the public space.

PR Impact Award Category

Digital Communication

A communication project or ongoing communication about the organization or brand, implemented only in social media / digital space (Facebook, Instagram, LinkedIn, Twitter, Telegram, Discord, Youtube, Internet forums).

PR Impact Award Category

Leadership Communication

The project aimed to create a positive professional image of the organization’s management – to strengthen its reputation and thus achieve its leadership in the public sphere.

PR Impact Award Category

Sponsorship

A social advertising / social issue campaign with excellent results or efficient communication of the company‘s sponsoring activities.

PR Impact Award Category

B2B Communication

A communication project aimed at increasing the awareness / creating a favourable reputation of politicians, political organizations, or election campaign participants.

PR Impact Award Category

International Communication

A communication campaign that was carried out in two or more countries.

PR Impact Award Category

Political Communication

A communication project aimed at increasing the awareness / creating a favourable reputation of politicians, political organizations, or election campaign participants.

PR Impact Award Category

Public Sector Communication

A campaign or project aimed at communicating public sector institutions’ policies, services, and achievements / informing the public about current issues, news / changing public opinion or behavior.

PR Impact Award Category

NGO Communication

Communication projects or campaigns of non-governmental organizations intended to communicate their position, relevant issues, projects, services, achievements, or change public opinion or behavior.

PR Impact Award Category

Community Engagement

A communication project or tool crafted to cultivate a devoted physical or virtual, internal or external community for an organization or brand, with the aim of fostering engagement and cultivating a favorable perception of the organization or brand.

PR Impact Award Category

Crisis (and Issue) Communication

Communication activities in preparation, testing and execution during the crisis situation or the important event.

PR Impact Award Category

Public Affairs

Campaigns, aiming at some sort of legal regulation changes.

PR Impact Award Category

Low-Budget / No-Budget Campaigns

Campaigns, which were implemented with no budget at all or a very small budget (up to €1,000).

PR Impact Award Category

PR Agency of the Year

The Agency with the highest number of prize awards.

PR Impact Award Category

Public's favorite

The most popular communications project voted by the participants of the “PR Impact Awards”  event.

PR Impact Award Category

Communicator of The Year

The Communicator of the Year Award is presented to the actual communications manager of an organization whose professional activities over the past year have resulted in exemplary reputation management of the organization in the areas of raising awareness of the company or its products, services, internal communications, crisis management or other communications.

Dr. Lina Jakučionienė

Chairperson of the Commission, Vilnius University Lecturer

Raminta Stanaitytė-Česnulienė

Co-founder and Partner, Strategy and communications company Insynergy4

Gunta Line

Public relations expert, member of the Latvian Association of Public Relations Professionals (LASAP),

Marius Gurskas

Director of Communication, Office of the Government of the Republic of Lithuania

Ignas Zokas

Founder and head, sociologist, Market research company “Spinter tyrimai“

Vilūnė Kairienė

Data strategist and consultant , Media Analysis Company "Mediaskopas"

Laura Tyrylytė

Head of International Public Relations, Nord Security

Ernesta Dapkienė

Independent consultant,

Giedrius Juozapavičius

Marketing strategist and consultant,

Renata Matkevičienė

Dean of the Faculty of Communication, Frofessor, Vilnius University (VU)

Alex Malouf

Korporatyvinės komunikacijos ir viešųjų ryšių vykdomasis direktorius, Ceer

Aleksandra Moorast

Partner and Strategic Consultant, Corpore Public Relations

Aive Hiiepuu

Partner and Managing Director, Marketing and PR Consultancy "PR Concept"

Nuno da Silva Jorge

Managing Partner at the public relations agency Aurora, Professor at the School of Communication and Media Studies

Andrew Hillier

EACD Board Member, Executive Director at Ballinger Equine, Director at Ah!

Aurelija Vernickaitė

Head of Strategic Communication, State Security Department of the Republic of Lithuania

Tadas Valančius

Strategic communications specialist,

Monika Salygė

Communication and Marketing Manager, Shift4 Payments Lithuania

Jarosław Bańda

Managing Director, Lighthouse

PR Impact Awards