FAQ
Frequently Asked Questions About Submitting Applications to the “PR Impact Awards” 2026 Competition
Answers to the most frequently asked questions that arise when preparing applications for the “PR Impact Awards” competition.
🔵 General Questions
Why is it worth participating in the competition? Where will we be visible and what are the benefits for the organisation/company?
Participation in the competition gives an organisation/company an opportunity to showcase its communication projects, campaigns, and achievements to a professional audience, strengthen its reputation, and increase its visibility in the public sphere. Competition participants are featured in the competition and event communications, shortlist announcements, the event programme, project presentations, and other publicity materials related to the competition. Being shortlisted or winning can become an important mark of quality, professionalism, and trust for partners, clients, employees, and the public. It is also an opportunity to compare your work with that of other market players, gain inspiration, and strengthen the image of your organisation as an active and forward-looking player in the field of communication.
Where can I find the competition rules?
The rules are published on the “PR Impact Awards” website; you can find them here.
When will the list of applications shortlisted for the final be announced?
According to Clause 5.2 of the competition rules, the applications shortlisted for the final in each category will be announced no later than 27 May on www.primpactawards.com and on the competition’s Facebook and LinkedIn accounts.
How will the project presentations take place?
The competition rules state that the best projects shortlisted for the final in each category must be presented by their submitters on 5 June at the “PR Impact Awards” conference. The total presentation length is up to 5 minutes, and the presentation language is Lithuanian. (Projects from other countries and international projects may be presented in English.) Presenters may choose the format of the project presentation themselves; however, the organisers kindly ask participants to present live rather than only show a video, and to answer questions from the audience. Four minutes are allocated for the presentation and one minute for audience questions.
By when must the project presentation materials be submitted?
A download link to the project presentation file (PPT or a similar format) must be sent by 2 June at 12:00 to the email address specified by the organisers: info@primpactawards.com.
What information must be included in the email with the presentation?
The email must indicate the category, application author, project title, the contact person whom the competition organisers may contact in case of questions, and the person who will present the project at the event (name, surname, position, organisation).
How should the presentation file be named, and can it be changed later?
The title of the submitted PPT presentation must indicate: category, project title, and application author. Presentation materials submitted on 2 June may no longer be changed after the deadline and will be shown from the organisers’ computer.
What project implementation period is eligible for the “PR Impact Awards 2026” competition?
Projects submitted to the competition must have been implemented between May 2025 and April 2026.
By 4 May, is it enough just to submit the application, or does the participation fee also have to be paid?
The competition participation fee must be paid as soon as possible once you decide to take part in the competition and/or once you upload the application. Both the application and the payment must be completed before the end of the relevant deadline. Payment is made through the “Paysera Tickets” system to the bank account of the Communications Industry Association. Advance invoices can also be issued there. If you do not pay through the system, you must provide a copy of the bank transfer (a letter of guarantee or another supporting document).
What must be sent to the organisers after submitting an application?
After submitting the application, you must send an email to info@primpactawards.com indicating exactly which applications were submitted (category, title, submitter) and attach a copy of the bank transfer, as specified in Clause 4.2 of the Rules. If this information is not provided before the deadline, the application will not be evaluated.
Until what time on the final day can I submit an application and pay the participation fee?
Early stage (application submission and payment from 13 April until 19 April, 23:59): EUR 170
Middle stage (application submission and payment from 20 April until 26 April, 23:59): EUR 200
Late stage (application submission and payment from 27 April until 4 May, 23:59): EUR 250
(if you submit 3 or more late applications, the price is EUR 200 per application). The transfer must be made by the end of the period you are paying for; otherwise, the application will not be evaluated.
Is there a limit on the number of applications that can be submitted?
No. Each organisation / institution / company may submit an unlimited number of applications. However, an application fee must be paid for each application.
How do I know that the application has been successfully submitted?
Once you have successfully completed all the application submission steps, the system will inform you that the application has been submitted successfully, and you will receive an informational email at the address you provided.
What happens if I am late in making the payment before the application deadline?
The final application submission deadline is 4 May. If you wish to benefit from a lower participation fee, you must submit the application and pay for it by the relevant deadline under which the lower price applies, and send the organisers a copy of the transfer confirming payment. Payments for applications are made through the “Paysera Tickets” system. If your organisation has longer payment procedures, you may start planning the payment in advance and then submit the application. However, the payment deadline must coincide with the relevant application submission deadline. If payment is made late, the price of the new period will apply.
Do I have to send proof of payment after submitting the application?
Yes. After submitting the application, you must send an email to info@primpactawards.com indicating exactly which applications were submitted (category, title, submitter) and attach a copy of the bank transfer. If this information is not provided before the deadline, the application will be rejected.
🔵 Completing the Application
In what language should the application forms be completed?
Applications must be submitted in English, as they are evaluated by an international jury. The project title must also be provided in Lithuanian. The forms can be filled in here.
Can I review the application once it has been submitted?
Unfortunately, the system does not offer this option. We recommend reviewing all application questions before starting to fill in the form so that you can see the full picture. More detailed explanations can also be found in this document. You can download the document here.
What is the difference between “Project Impact” and “Communication Results”?
In the “Project Impact” section, you describe the effect the communication project had on the organisation, its target audiences, and its stakeholders. In the “Results” section, you provide the specific results achieved.
In the first step, should I enter the client or the agency?
Please enter the project client / organisation in which / for which the project was implemented. If the project is submitted by an agency, the agency should be indicated under “Project communications partners (agencies, freelance)”.
The Rules state that the client and the implementers must agree among themselves who will submit the application. Do we need to provide the organisers with written proof of this agreement?
No. It is important simply to agree among yourselves.
If we did not conduct research before and after the communication campaign, how can we provide data on impact?
Pre- and post-campaign research is not mandatory. In some cases, you may rely on other research or trends; the important thing is to disclose this in the application. Choose your own criteria, explain to the jury members which criteria you relied on, and use them to describe the results achieved.
🔵 Application Categories
Can the same application be submitted to several categories?
Yes, but the application should be adapted to the specific category. If the application is submitted to different categories, the fee is calculated for each category to which the application is submitted.
How many competition categories are there this year?
This year, applications may be submitted to 21 categories. You can find the list of categories here and in Section 3 of the Rules.
What type of applications may be submitted to the PUBLIC SECTOR COMMUNICATION category?
This category accepts campaigns or projects that publicise public sector policies, services, and achievements; inform the public about relevant issues or news; and aim to change public opinion or behaviour.
What type of applications may be submitted to the NGO COMMUNICATION category?
This category accepts communication campaigns or projects implemented by non-governmental organisations, associations, foundations, and other similar organisations to publicise their activities, positions, relevant issues, initiatives, projects, services, or achievements, as well as to change public opinion or behaviour.