FAQ
Frequently Asked Questions about Submitting Applications for the “PR Impact Awards” 2025
We answer the most frequently asked questions that arise when preparing applications for the competition.
🔵 General questions
Where can I find the competition rules?
The rules are published on the “PR Impact Awards” website and can be found here.
When will the list of finalists be announced?
According to section 5.2 of the competition rules, the list of shortlisted applications in each category will be published no later than June 6 on primpactawards.com and on the competition’s Facebook and Linkedin pages.
How Will the Project Presentations Be Conducted?
According to the competition rules, the finalists in each category are required to present their projects at the “PR Impact Awards” conference on June 12. The total presentation time is up to 5 minutes. The presentation should be delivered in Lithuanian. (Projects from other countries and international projects may be presented in English.)
Participants are free to choose the format of their presentation. However, the organizers strongly encourage live presentations rather than video-only formats. Presenters are also expected to answer questions from the audience. The presentation itself should last up to 4 minutes, followed by 1 minute for audience Q&A.
Project presentation files (in PPT or a similar format) must be submitted by June 10 at 11:00 AM via email to info@primpactawards.com.
The email should include the following information:
– Category
– Name of the applicant
– Project title
– Contact person (in case organizers have any follow-up questions)
The submitted presentation file should be named using the following format:
Category_Project Title_Applicant Name
🔵 Completing the application
What language are the application forms in?
Applications must be submitted in English as they will be evaluated by an international jury. The name of the project must also be given in English. Forms can be filled in here.
In what language should the application forms be completed?
Applications must be submitted in English, as they are evaluated by an international jury. However, the project title must also be provided in Lithuanian. The application forms can be filled out here.
Can I review my application after submitting it?
Unfortunately, the system does not allow you to view your application after submission. We recommend reviewing all application questions in advance to get a clear overview—you can find a document with detailed explanations here. You can also download the document [here].
What is the difference between “Project Impact” and “Communication Results”?
In the “Project Impact” section, describe the effect your communication project had on the organization, its target audiences, and stakeholders.
In the “Results” section, provide the specific measurable outcomes that were achieved.
What should be entered in the first step – the client or the agency?
You should enter the client / organization for whom or within which the project was implemented.
If the project is submitted by an agency, the agency should be listed under “Project communication partners (agencies, freelance)”.
The rules state that the client and the implementers must agree on who will submit the application. Do we need to provide a written agreement to the organizers?
No. It is only important that you come to a mutual agreement.
If we didn’t conduct research before and after the communication campaign, how can we provide data on impact?
Pre- and post-campaign research is not mandatory. In some cases, you can refer to other studies or general trends—just make sure to clearly disclose this in your application.
Choose your own evaluation criteria, explain to the jury which indicators you used, and describe the achieved results based on those.
How do I know if my application has been successfully submitted?
Once all submission steps have been completed successfully, a message will appear on the screen: “Thank you for submitting the application”, along with an option to submit another application.
🔵 Application categories
Can the same application be submitted in multiple categories?
Yes, but the application should be tailored to fit each specific category.
If the same project is submitted to multiple categories, a separate participation fee applies for each category.
How many competition categories are available this year?
This year, applications can be submitted in 22 categories. You can find the full list here and in Section 3 of the competition rules.
What kind of applications can be submitted in the PUBLIC SECTOR COMMUNICATION category?
This category is open to all communication campaigns or projects implemented by public sector organizations or institutions.
What kind of applications can be submitted in the NGO COMMUNICATION category?
This category is open to all communication campaigns or projects implemented by non-governmental organizations, associations, and similar entities.