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2026-04-01
What is PR Impact Awards?
For the 13th time, “PR Impact Awards 2026” will bring together communication, marketing, and business professionals for discussions, presentations of the strongest projects of the year, and an awards ceremony.
This year’s theme is “Hate communication: emotions or facts?”.
Over the past year, communication has become more complex, sensitive, and faster than ever before. Topics are becoming more heated, reactions are growing stronger, and facts simply do not work without trust. How can we communicate in such an environment to ensure we are both heard and understood?
We will discuss this on June 5th at the new Marriott chain hotel, “AC Hotel Vilnius” (Vasario 16-osios St. 5, Vilnius).
The event will feature:
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A conference on the theme “Hate communication: emotions or facts?”;
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Presentations of the strongest projects of the year;
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An awards ceremony.
Preliminary Conference Programme
Hate Campaigns in Hungary: How a Whole County Got PTSD (in English)
Krisztian Szabados, Public relations expert, social media specialist and political scientist
Presentation of the Lithuanian Communication Market Research Results
Ignas Zokas, CEO of Spinter Research
Trust in the Media vs. Social Networks
Domantas Gailius, Partner and Head of Business Development at Inspired UM, Partner and Co-Founder of KOG Institute
Who Wrote Gediminas’ Letters? A conversation with Prof. Dr. Alfredas Bumblauskas about who came up with the idea to write Gediminas’ letters and who actually wrote them.
You Can’t Be Everyone’s Favourite
Tomas Bartninkas, Advertising Strategist and Head of Strategy at creative agency TRUTH
Cockchafers in Parliament: How to Communicate When Someone Tries to Ban You
Povilas Klusaitis, Founder and CEO of Fantazijos
Discussion. Media in 2030: Renaissance or Slow Death?
Conversation with the Top Communicators of the Year
Artūras Ketlerius, Discussion moderator
Dr. Lina Jakučionienė
Lecturer a member of the Master's Program Committee for International Communication Studies, Vilnius University
Vilūnė Kairienė
Data strategist , Media Analysis Company "Mediaskopas"
Tadas Valančius
Strategic communications specialist, consultant,
Aurelija Vernickaitė
Head of Strategic Communications and Marketing, Vilnius University
Marius Gurskas
Director of Communication, Lithuanian Government
Indrė Vareikytė
Communications professional,
Laura Tyrylytė
Head of Global Public Relations and Privacy Advocate, Nord Security
Raminta Stanaitytė-Česnulienė
Co-founder and Partner, Strategy and communications company "Insynergy4"
Ignas Zokas
Founder and head, sociologist, Market research company “Spinter tyrimai“
Renata Matkevičienė
Dean of the Faculty of Communication, Frofessor, Vilnius University (VU)
Giedrius Juozapavičius
SMP, marketing strategist, consultant,
Tautvydas Juzėnas
Head of Marketing, Lithuanian National Opera and Ballet Theatre
Monika Salygė
Communication and employer branding strategist, Mediatech
Ieva Dauguvietytė-Daskevičienė
Head of Communications, Linas Agro
Alex Malouf
Marketing and communications professional,
Aleksandra Moorast
Partner, Chairman of the Supervisory Board and Strategic Consultant, Corpore Public Relations
Oana Dumitroiu
Senior Vice-President, Marketing and Communications, Affidea Group
Aive Hiiepuu
Partner and Managing Director, Marketing and PR Consultancy "PR Concept"
Susan Kelly
Communication leader, board member of the European Association of Communication Directors,
Nuno da Silva Jorge
Professor, researcher and strategist on Public Relations,
Andrew Hillier
Director and Principal Consultant, Executive Director at Ballinger Equine, Director at Ah!
Gunta Line
Director of Corporate Communication, AS Sadales Tīkls
Marina Blomniece
Head of corporate communications, Bosch Baltic
Roland Murof
Deputy Director of Strategic Communications, Estonian Ministry of Defence
Koichi Iwasawa
President and CEO, Key Message International Corporation
News
At the “PR Impact Awards” Conference – Special Focus on Crisis Communication, Event Program Announced
2024-05-21
“PR Impact Awards”, the competition for the best communication projects, continues to set records
2024-05-16
Empowering Artificial Intelligence in Crisis Communication at the “PR Impact Awards” Conference
2024-05-10
“PR Impact Awards” deadline extended: public sector organisations share tips
2024-05-07
E. Jakilaitis, Chairman of the Election Commission for Communicator of the Year: “A communication professional keeps a cool head even in a crisis situation”
2024-04-30
Last year’s “PR Impact Awards” winners share their formula for success: the most important thing is that the results make the creators themselves happy
2024-04-26
“PR Impact Awards” jury members share advice for applicants: “Those who dare – win”
2024-04-19
V. Budrienė, last year’s “Communicator of the Year”, will judge this year’s applications: she will take into account the company’s context
2024-04-15
New categories for “PR Impact Awards 2024”: looking for bold and community-engaging projects
2024-04-10
“PR Impact Awards” grows: special focus on crisis communications and record number of categories this year
2024-04-04
PR Impact Awards 2023 awarded the best communication projects and selected “Agency of the Year”
2023-06-12
FAQ
2023-04-03
The Best Communication Projects Awarded at PR Impact Awards 2021
2021-06-15
41 Projects compete in the final of “PR Impact Awards 2021”
2021-06-09
FREQENTLY ASKED QUESTIONS ABOUT SUBMISSION OF APPLICATIONS
2021-04-19
„PR Impact Awards“ will look for success formulas for Hybrid Communication
2021-03-26
Winners of PR Impact Awards 2019
2019-06-06
“Idea Prima” Wins the Agency of the Year Title at PR Impact Awards 2018
2018-05-18
PR Impact Awards 2018 Will Envision the Regional Identity for the Three Baltic States
2018-05-17
Andrius Užkalnis Will Argue that Humour Is Not for Computers to Make at PR Impact Awards 2018
I. Zasimauskaitė Will Share Her “Eurovision” Publicity Experiences at PR Impact Awards 2018
2018-05-16
Announcing Shortlisted Projects
2018-05-14
Discussions on Fake News and Trolls: All at PR Impact Awards 2018
2018-05-08
Extended Deadline for PR Impact Awards 2018 Applications: May 4
2018-04-26