Crises happen on Fridays: the role of communication in a world of uncertainty

June 7h

Vilnius

Užsienio pranešėjai

Philippe Borremans

Tarptautinės ryšių su visuomene asociacijos (IPRA) tarybos narys, nepriklausomas viešųjų ryšių specialistas

Matthias Lüfkens

„Twiplomacy“ įkūrėjas, Pasaulinio komunikacijos tinklo „Burson Cohn Wolfe“ vykdantysis direktorius, buvęs Pasaulio ekonomikos forumo skaitmeninės komunikacijos vadovas

Awards

“PR Impact Awards” is the most important annual competition for communication projects in Lithuania and the closing conference with awards ceremony. This year the event is beeing organized for the 11th time allready.

Traditionally, the closing event (which will happen on June 7th, 2024) consists of three parts: a conference with insights from Lithuanian and foreign speakers, a presentation of the best communication projects, and the evening part – awards. Conference theme this year – “Crises Happen on Fridays: The Role of Communication in a World of Uncertainty”.

“PR Impact Awards” have been organized since 2014. They are organized by two of the country’s most significant associations uniting communication professionals: the Lithuanian Communication Association and the Communication Industry Association.

Programme

9.00

Opening and welcome speech

Donatas Kuras, Chairman of the Council of the Lithuanian Communication Association

Vaidotas Vyšniauskas, Chairman of the Council of the Communication Industry Association

9.10

Presentation of the results of the Lithuanian Communication Market Survey

Ignas Zokas, Head of “Spinter tyrimai”

09.30

Presentation: How can AI tools create a communication crisis?

Marijus Briedis, „Nord Security“ Chief Technology Officer (CTO)

9.50

Remote presentation: New rules for crisis communication and the role of AI

Philippe Boremans, Vice President of the International Association for Risk and Crisis Communication (IARCC) and author of the Crisis Communication Newsletter www.wagthedog.io

9.55

Presentation: crisis communication

10.15

Remote presentation: What competences does a communicator need in today's world?

Dr. Ana Adi, Professor at Quadriga University of Applied Sciences in Berlin, Chair of the “Digital Communication Awards” Jury and author and host of the “Women in PR” podcast

10.40

Coffee break

11.00

Presentation: Silence vs. talk in times of crisis: what does the data show?

Vilūnė Kairienė, Head of Data Solutions and Analytics at “Mediaskopas”

11.20

Discussion: the importance of emotional resilience

11.50

Discussion. The importance of communication in case of war

12.20

Break for lunch

13.40

Interview with the finalists of the “Communicator of the Year” Award

14.00

Analysis of communication projects - what made them successful? (Part 1)

15.30

Coffee break

15.45

Analysis of communication projects - what made them successful? (Part 2)

17.15

Coffee break

17.30

Analysis of communication projects - what made them successful? (Part 3)

18.55

End of the conference

19.00

Awards ceremony

21.00

End of the official part

Pranešėjai

Romualda Stonkutė

Lietuvos ryšių su visuomene agentūrų asociacijos tarybos pirmininkė

Lina Jakučionienė

Europos komunikacijos direktorių asociacijos (EACD) ambasadorė Lietuvai

Philippe Borremans

Independent consultant,

Dr. Ana Adi

Professor, Quadriga University of Applied Sciences

Marijus Briedis

Chief technology officer, „Nord Security“

Ignas Zokas

Founder and head, sociologist, Spinter tyrimai

Vilūnė Kairienė

Head of Analysis and Data Solutions at Media Analysis Company "Mediaskopas",

Artūras Ketlerius

Head of Corporate Communications, Ignitis Group

Antanas Bubnelis

Head of Corporate Affairs and Communications, Lidl Lietuva

Jaunius Špakauskas

Chief Communications Officer, Bitė

Ovidija Ferencienė

Chief Communications Officer, Yara European Business Centre

Gabrielė Šapalė

HR Business Partner, Acme Grupė

Sonata Vizgaudienė

Organisations psychologist, Visipsichologai.lt

News

Organizers

Sponsors and Partners

PR Impact Awards 2024