The international “PR Impact Awards 2018” Conference, taking place at the VGTU “LinkMenų fabrikas” this Friday, will by joint by Ieva Zasimauskaitė, who has just represented Lithuania at the final of the Eurovision Song Contest.
The panel discussion titled “Challenge of Glory: the Price of Publicity” will look into I. Zasimauskaitė‘s quick transformation from an artist known to a few, to the one, who tops the charts and is popular with the media.
“One of the key goals of the annual conference is to look into various communication examples and experiences. We are rather sure that I. Zasimauskaitė’s experience related to all the publicity brought to her by the Eurovision Song Contest is really unique and very interesting. We are going to ask her what she gained from and sacrificed for her popularity, what she has learnt and can share with the broader audience,” said the organizers.
This year’s conference is paying particular attention to innovation and its impact on communications. Other keynotes and panel discussions are going to discuss the abilities of robots to maintain reputation, the possibilities to use artificial intelligence within PR and other topics. After the conference, an award ceremony of the best PR projects of the year will take place.