“PR Impact Awards”, the competition for the best communication projects, continues to set records


The “PR Impact Awards” competition for the best communication projects once again attracted a record number of entries, with 188 submissions. New categories such as Community Engagement and Building and Courage in Communication were also at the top of the list of most popular categories. 

This year’s jury is made up of 11 Lithuanian and 12 foreign experts, who have already started evaluating the applications. “Mediaskopas”, a long-standing partner of the competition, will help to more objectively measure and evaluate the media coverage of the implemented communication campaigns. The winners will be announced at the final “PR Impact Awards” event in Vilnius on 7 June, where all the finalists will be presented. 

Which projects are in the running?

This year, the largest number of entries were submitted in the categories of Social or Sponsorship Campaign, Event and its Communication, Public Sector Communication Campaign, Integrated Marketing Communication and the new category of Community Engagement and Development. The following categories were also very popular: integrated corporate communication, employer communication, opinion-maker and viral communication, digital communication and, new this year, courage in communication. 

According to Donatas Kuras, Head of the Organising Committee of the “PR Impact Awards”, Chairman of the Council of the Lithuanian Communication Association (LTKA), the growing number of applications not only indicates the growing and strengthening communication market, but also the trust in this competition. “Every year we look for what we can do better, we renew the jury and introduce new categories. It is particularly pleasing that both of this year’s new categories have attracted a high level of interest and a high number of entries,” says the communications and sustainability expert.

The conference provides an in-depth look at crisis communication and beyond

The winners will be honoured at the final “PR Impact Awards 2024” event on 7 June, which traditionally consists of three parts: conference presentations and discussions, a presentation of the top dozen or so shortlisted communication projects, and an evening awards ceremony. You will find out who will be competing for the win a little earlier – the finalists will be announced in early June.

The theme of this year’s conference is “Crises happen on Fridays: the role of communication in a world of uncertainty”. The event will also feature remote presentations from international guests. Philippe Borremans, independent risk, crisis and emergency communications consultant, author of the guide “Mastering Crisis Communications with ChatGPT” and creator of the international crisis communications newsletter “Wag The Dog”, will give a presentation on “The New Rules of Crisis Communications and the Role of the IoT”. Dr. Ana Adi, professor at Quadriga University of Applied Sciences in Berlin, chair of the “Digital Communication Awards” jury and author and host of the “Women in PR” podcast, will answer what competencies are needed for a communication professional in today’s world. 

Vilūnė Kairienė, Head of Data Solutions and Analytics at “Mediaskopas”, will discuss whether data shows that it is better to be silent or to speak up during a crisis, and there will be a debate on the importance of emotional resilience and the role of communication in wartime. And Ignas Zokas, Head of “Spinter tyrimai”, will present the results of the annual communication market survey. The conference will also feature a conversation with the finalists of the “Communicator of the Year” competition. 

In the evening part of the event – the awards ceremony – not only the best communication projects will be revealed, but also the “Agency of the Year” and “Communicator of the Year”. The winners of the special nominations “Business Opinion Leader” and “Publicity Challenge” will also be announced. Tickets for the “PR Impact Awards 2024” are available here.

The conference and the best communication projects awards “PR Impact Awards” are organised for the 11th time by the Lithuanian Communication Association (LTKA) together with the Communication Industry Association (KIA). The partners of the event are the media analysis company “Mediaskopas”, the marketing and communication news portal “M360” and the sociological research company “Spinter tyrimai”.  For more information visit www.primpactawards.com 

Who is participating in this year’s PR Impact Awards? 

The most active agencies in the PR Impact Awards this year are Fabula Rud Pedersen Group, INK agency, Adverum, Integrity PR and co:agency. Idea prima, Inspired Communications and PR Service, TRUTH are also active in the competition. and “SOMA agency”. 

In addition, the projects submitted to the competition are those implemented or significantly contributed to by the following communications, advertising, creative, digital communication, event organisation, etc. “Agency UP”, “ALL CAPS”, “Arena Media”, “Berta&Agency”, “Big Eyeballs”, “Bosanova”, “Camron Global”, “Caption”, “CARAT”, “Chestnut”, “Clinic 212”, “Comms on Duty”, “Corpore”, “dentsu X”, “Digital Sense”, “EssenceMediacom”, “Headline”, “Highlight LT”, “Hill+Knowlton Strategies”, “Influenceriai. lt”, “iProspect”, “Klimaite Klimaite”, “LEAD”, “Marvelous LT”, “MEDIA GO”,  “Media House, META Advisory, MM&A, MVP Solutions, New! “, “Not perfect Vilnius”, “OneClick”, “Partizanas”, “Fifteen minutes to midnight”, “Proto vėtra”, “Publicum”, “Rekūrai Group”, “Reprise Media”, “Reprise Media”, “Salve Agency”, “SIA MRS grupa”, “Some films”, “SuperYou”, “The Critical”, “We Are Marketing”, “WeUnfold” and “Zest Production House”.

The competition is open to communication campaigns implemented by these companies and brands: “ACME Grupa”, “Baltisches Haus”, “Bottlery”, “Camelia”, “CITUS”, “Energesman”, “Eurojackpot”, “Girteka Group”, “Hostinger”, “HUAWEI Technologies Vilnius”, “IKI Lietuva” and “IMPLMNT Architects”, “Jammi”, “JUNG Vilnius”, “Kentucky Fried Chicken Lietuva”, “Kliinik 32”, “Last Mile”, “LEAFOOD”, “Lietuvos draudimas”, “Lidl Latvia”, “Lidl Lietuva”, “McDonald’s”, “MV Group”, “MVP Solutions”, “Noewe”, “Northway Biotech”, “Omnisend”, “Pakruojis Manor Distillery”, “Pieno žvaigždės”, “Procter & Gamble”, “Rimi Lietuva”, “Samsung”, “SEB Bank”, “Splius”, “Studio Seilern Architects”, “Swedbank”, “TELE2 Lietuva”, “Telia Lietuva”, “Tesonet”, “TGS Baltic”, “Vaikystės sodas”, “Veho Lietuva”, “Venipak”, “VMGcorp”, “Volfas Engelman”, “Wella Professionals”.

This year, the following public sector organisations and state or municipally-owned companies submitted projects: “Amber Grid”, “Central Project Management Agency”, “Go Vilnius”, “Ignalina Nuclear Power Plant”, “Ignitis Group”, “Innovation Agency”, “IOM Lithuania”, “Kaunas IN”, “Kaunas Energija”, “Kauno Tiltai”, “Lithuanian Roads”, Lithuanian National Radio and Television, Lithuanian National Drama Theatre, Lithuanian Airports, Chancellery of the Government of the Republic of Lithuania, Kaunas Clinics Hospital of the Lithuanian University of Health Sciences, Lithuanian Transport Safety Administration, “LTG Group”, “Regitra”, Ministry of Transport and Communications of the Republic of Lithuania, Department of State Security, Vilnius City Municipality, Vilnius University.

NGOs, charitable foundations and various initiatives, as well as associations and public institutions are participating in the competition as project authors: “Art needs space”, “Caritas”, Art Theatre in Latvia, Lithuanian Autism Association “Rain Children”, “Lithuanian Roads”, Lithuanian Basketball Federation, Lithuanian Basketball Federation, Lithuanian Committee for Deaf Sports, Lithuanian Urology Society, “Maisto bankas”, “Myliu mišką”, Oncology Patients Aid Association, Pärnu Muusikafestival, Red Cross, Scanorama, “Sidabrinė linija”, “Užstato Sistemos administratorius”, “Vaikų linija”.


PR Impact Awards 2024