On June 9th, the best communication projects competition winners were announced during the tenth anniversary PR Impact Awards 2023 event. Traditionally, the agency that will be able to take pride in the title of “Agency of the Year” in the coming years has also been revealed.
The award for ‘Agency of the Year’ was won by the Fabula Rud Pedersen Group agency, which collected the most points for the awarded projects. Last year, the communication agency ‘Integrity PR,’ which has been operating in the market for more than twenty years and is a member of the Communication Industry Association, was honoured with this award.
“The best projects competition is an important part of the PR Impact Awards and an opportunity for agencies to showcase their best-implemented projects. It is encouraging that we received a record number of applications this year – this fact shows the importance of this event for market participants and motivates everyone to create more effective and creative communication. On my part, I congratulate the Fabula Rud Pedersen Group for winning the title of ‘Agency of the Year.’ This is a well-deserved recognition,” said Artūras Jonkus, Chairman of the Council of the Communication Industry Association.
This year, 164 projects and campaigns competed, and 43 projects were evaluated during the awards ceremony, with some winning multiple prizes.
Projects were evaluated in 19 main categories: 15 related to specific areas of communication and another 4 in which the best projects of individual sectors – public, SOE / SME, business and non-governmental organisations – were assessed. All projects were evaluated by more than 20 members of the international commission, and the competition partner – media analysis and monitoring company “Mediaskopas”- audited the achieved results.
According to one of the organisers of the PR Impact Awards 2023, Donatas Kuras, Chairman of the Council of the Lithuanian Communication Association, an expert in communication and sustainability, the projects that stood out with their original and bold solutions, as well as those that created a positive change and clear added value, emerged as winners.
“Communication is a powerful tool – it’s great to see how, when used properly, it can add value to communities and society. Some of the evaluated projects can compete on an international scale as well”, noted D. Kuras.
The table presents the projects recognised as the best in the PR Impact Awards 2023 competition. The audience of the event also had the opportunity to cast their vote for their favourite, and the “Voice of the Public” statuette went to the “Maisto Bankas” initiative “Let‘s make Christmas small”.
“PR Impact Awards”, consisting of the conference and the best communication project awards, have been organised for the 10th time by the Lithuanian Communication Association (LTKA) together with the Communication Industry Association (KIA). Project partners: media monitoring and analysis company “Mediaskopas”, news portal M360, “Spinter research”. Sponsors: “Biržų duona”, “Lidl”, “Vynoteka”.