Alex Malouf

Riyadh-based Alex Malouf is the founder of Narrative Shapers, a communications advisory firm that provides training and advice to executives. He is a marketing communications executive and expert who has spent the last two decades working in emerging markets. A journalist by training, and with a cultural mix that reaches different regions, Alex’s expertise spans communications, media, public relations, and marketing. He has led communications for multinationals in the digital, electric mobility, energy, sustainability, technology, and fast-moving consumer goods space, while also advising ministers and entities in the government sector.