Oana Dumitroiu

Oana Dumitroiu is Senior Vice-President, Marketing and Communications at Affidea Group and a member of the Group’s Senior Leadership Team, leading the marketing function across 15 markets and over 420 medical centres. A strategic marketing leader with over a decade of impact at Affidea, she has played a central role in shaping and scaling the brand at a European level, positioning the organisation as a leading European provider of integrated, out-of-hospital healthcare services. Her work sits at the intersection of AI-driven marketing, customer experience and corporate communications, driving measurable growth while strengthening trust and reputation across diverse markets. Oana brings a distinctive perspective that combines brand building with business outcomes, ensuring that marketing is a driver of access, growth and value creation. Before joining Affidea, she held several strategic communication roles across public healthcare and governmental advisory, building expertise in complex stakeholder environments and public sector transformation. She holds executive education credentials in Digital Marketing Strategy from London Business School and Yale University, as well as Healthcare Leadership from Stanford University School of Medicine. Beyond her professional role, Oana is an active volunteer with United Way Romania, reflecting her commitment to community impact and equitable access to care.