Announcement of the Shortlisted Projects


In Every Category - Three Finalists

The international PR Impact Awards 2017 Jury has concluded its work and shortlisted three finalists in every category out of 123 applications. The shortlisted projects have been listed randomly:

Corporate Communications:

  • Business Barriers Map. UAB Idea prima (Lithuania)
  • Diversity – Employer Branding. Swedbank Lietuvoje (Lithuania)
  • Corporate Communication Campaign for Supporting Two Successful Listings and Raising Brand Awareness of Baltic Horizon Fund. META Advisory Group OÜ (Estonia)

Marketing Communications:

  • Milžinas Ambassador Project with Beata Tiskevic. INK Agency (Lithuania)
  • Bold and Not Traditional Launch of New BITĖ Subscription Plans. Bitė Lietuva (Lithuania)
  • Audi Q2 Launch in Lithuania. Fabula Hill+Knowlton Strategies (Lithuania)

Integrated Communications Campaign:

  • 0-Budget Marketing Communications Campaign for Raising the Brand Awareness of a Parking App, Called Barking. META Advisory Group OÜ (Estonia)
  • TRENIRUOK IR SIELĄ / Exersice Your Soul. Lithuanian National Drama Theatre (Lithuania)
  • Introduction of Deposit System in Lithuania “It Is Worth Returning” (“Grąžinti verta”). Fabula Hill+Knowlton Strategies (Lithuania)

Public Sector Communications:

  • Happy Birthday, Vilnius! Kaunas City Municipality (Lithuania)
  • Introduction of Deposit System in Lithuania “It Is Worth Returning” (“Grąžinti verta”). Fabula Hill+Knowlton Strategies (Lithuania)
  • Belaukiant Nobelio. Vilniaus universitetas (Lithuania)

NGOs Communications:

  • Map of Cardiovascular Disease (CVD) Morbidity and Mortality Rates. Vilnius University Hospital Santariskiu Klinikos (Lithuania)
  • HIV/AIDS – Reducing Societal Stigma #REIZIGADĀ (ONCE A YEAR). LEAD. Corporate Communication (Latvia)
  • Book without Title. McCann Vilnius (Lithuania)

Crisis Communications:

  • Fraud Case in Construction Sector. OMConsulting (Lithuania)
  • Crisis at Šiauliai University. VIP Communications (Lithuania)

Social Responsibility Project:

  • Mažųjų ekspertų mokykla (en. Little Expert School). PR Service / Edelman Affiliate (Lithuania)
  • Communication of Socially Responsible Coffee Company Coffee People through Introducing Coffee Farmers to Coffee Drinkers. Corpore AS (Estonia)
  • Girls Make IT Happen. Vilands Associates SIA (Latvia)

Internal Communications:

  • Swedbank: Good Work Summer. Swedbank Lietuvoje (Lithuania)
  • Building Telia Brand From Inside. Telia Lietuva, AB (Lithuania)
  • Desktember – Information Security Month. Vilands Associates SIA (Latvia)


  • The First International Bartenders Championship in Baltics: Riga Black Balsam Global Cocktail Challenge 2016. LEAD. Corporate Communication (Latvia)
  • Lithuanian Paralympians Go to Rio de Janeiro Paralympic Games. Lithuanian Paralympic Committee (Lithuania)
  • Safe Summer by Lithuanian Life Insurance Companies Association. Agency 1323 (Lithuania)

Campaign in Social Networks:

  • Food Porn against Food Poisoning. McCann Vilnius (Lithuania)
  • Latvian Railways’ Youth Campaign: Look. Listen. Live! MRS grupa, TBWA Latvija (Latvia)
  • Estonia’s Best Youtuber Contest. Swedbank Estonia (Estonia)

Consistent Administration in Social Networks:

  • Facebook Business Profile of “Kietaviškių” Vegetables. Agency 1323 (Lithuania)
  • DNB Facebook Communication. Inspired UM (Lithuania)
  • adidaslietuva Instagram Communication. IDEA PR (Lithuania)


All the shortlisted projects will be presented at the PR Impact Awards 2017 Conference, after which the best projects will be awarded. The Conference tickets may be acquired here.


PR Impact Awards 2024