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Terms
Awards categories
Sustainability Communication
A communication project or campaign presenting an organization’s sustainability initiatives.
Social Responsibility Campaign
A communication project or campaign presenting an organization’s social responsibility initiatives to various stakeholders.
Corporate Communication
A communication project or campaign aimed at strengthening an organization’s (business, state-owned and NGOs) reputation, the implementation of which uses different communication tools and channels to reach different target audiences.
Integrated Marketing Communication
A communication project or campaign aimed at presenting products/services or promoting sales, the implementation of which uses different communication tools and channels to reach different target audiences.
Employer Branding Communication
A project or campaign aims to create a positive image of the employer, strengthen the employer’s reputation, and attract new employees.
Internal Communication
An internal communication project aimed at creating and developing the relationship between the organization and its employees; strengthening the organization’s internal culture; communicating future changes; building and fostering new and existing organizational values.
Event Communication
An event or its communication aimed at communicating corporate knowledge and news, presenting products or services to internal or external audiences.
Innovation in Communication
Usage of innovations or applying innovative processes when creating, implementing, or evaluating a communication project/campaign and its results.
Influencer Communication
A communication project which involved influencers/opinion leaders or achieved extremely high organic circulation in the public space.
Digital Communication
A communication project or ongoing communication about the organization or brand, implemented only in social media / digital space (Facebook, Instagram, LinkedIn, Twitter, Telegram, Discord, Youtube, Internet forums).
Leadership Communication
The project aimed to create a positive professional image of the organization’s management – to strengthen its reputation and thus achieve its leadership in the public sphere.
Sponsorship
A social advertising / social issue campaign with excellent results or efficient communication of the company‘s sponsoring activities.
B2B Communication
A communication project aimed at increasing the awareness / creating a favourable reputation of politicians, political organizations, or election campaign
participants.
International Communication
A communication campaign that was carried out in two or more countries.
Political Communication
A communication project aimed at increasing the awareness / creating a favourable reputation of politicians, political organizations, or election campaign participants.
Public Sector Communication
A campaign or project aimed at communicating public sector institutions’ policies, services, and achievements / informing the public about current issues, news / changing public opinion or behavior.
NGO Communication
Communication projects or campaigns of non-governmental organizations intended to communicate their position, relevant issues, projects, services, achievements, or change public opinion or behavior.
Community Engagement
Communication activities in preparation, testing and execution during the crisis situation or imp.
Crisis Communication
Communication activities in preparation, testing and execution during the crisis situation or the important event.
Public Affairs
Campaigns, aiming at some sort of legal regulation changes.
Low-Budget / No-Budget Campaigns
Campaigns, which were implemented with no budget at all or a very small budget (up to €1,000).