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Awards categories
SUSTAINABILITY COMMUNICATION
A communication project or campaign presenting an organization's sustainability/social responsibility initiatives to various stakeholders.
INTEGRATED CORPORATE COMMUNICATION
A communication project or campaign aimed at strengthening an organization's reputation, the implementation of which uses different communication tools and channels to reach different target audiences.
INTEGRATED MARKETING COMMUNICATION
A communication project or campaign aimed at presenting products/services or promoting sales, the implementation of which uses different communication tools and channels to reach different target audiences.
EMPLOYER BRANDING
A project or campaign aims to create a positive image of the employer, strengthen the employer's reputation, and attract new employees.
INTERNAL COMMUNICATION
An internal communication project aimed at creating and developing the relationship between the organization and its employees; strengthening the organization's internal culture; communicating future changes; building and fostering new and existing organizational values.
EVENT/ EVENT COMMUNICATION
An event or its communication aimed at communicating corporate knowledge and news, presenting products or services to internal or external audiences.
INNOVATION IN COMMUNICATION
The use of innovations or applying innovative processes when creating, implementing, or evaluating a communication project/campaign and its results.
INFLUENCER/ OPINION LEADER AND VIRAL COMMUNICATION
A communication project which involved influencers/opinion leaders or achieved extremely high organic circulation in the public space.
DIGITAL COMMUNICATION
A communication project or ongoing communication about the organization or brand, implemented only in social media / digital space (Facebook, Instagram, LinkedIn, Twitter, Telegram, Discord, Youtube, Internet forums).
LEADERSHIP COMMUNICATION
The project aimed to create a positive professional image of the organization's management - to strengthen its reputation and thus achieve its leadership in the public sphere.
BEST SOCIAL/ SPONSORSHIP CAMPAIGN
A social advertising / social issue campaign with excellent results or efficient communication of the company‘s sponsoring activities.
POLITICAL COMMUNICATION
A communication project aimed at increasing the awareness / creating a favourable reputation of politicians, political organizations, or election campaign participants.
INTERNATIONAL COMMUNICATION
A communication campaign that was carried out in two or more countries.
B2B COMMUNICATION
A communication project aimed at strengthening the reputation of companies operating in the business-to-business sector / introducing new brands, products, services, and solutions / popularizing existing products, services and solutions.
PUBLIC SECTOR COMMUNICATION
A campaign or project aimed at communicating public sector institutions' policies, services, and achievements / informing the public about current issues, news / changing public opinion or behaviour.
NGO'S COMMUNICATION
Communication projects or campaigns of non-governmental organizations intended to communicate their position, relevant issues, projects, services, achievements, or change public opinion or behaviour.
BUSINESS COMMUNICATION
A business sector communication project or campaign intended to communicate the activities, services, and achievements of business sector companies or to present their position on a specific issue.
COMMUNICATION OF STATE/ MUNICIPALITY OWNED COMPANIES
Communication project or campaign of state-owned/ municipal enterprises aimed at communicating activities, services, achievements, and improving stakeholder relations.
COMMUNITY ENGAGEMENT / DEVELOPMEN
A communication project or campaign designed to create an online or offline community loyal to the organisation or the brand and / or to encourage its involvement and to build its‘ positive attitude towards the organisation or the brand.
COURAGE IN COMMUNICATION
A communication project or campaign which corageous, unusual and unconventional communication solutions and/or raises incovenient topics.