The Best Communication Projects Awarded at PR Impact Awards 2021

On June 10^th best communication projects have been announced, as well as special awards given out.

For the second year in a row, Karolis Žukauskas, Adviser to the Mayor of Vilnius City Municipality, was elected “Communicator of the Year”. Žygimantas Mauricas, Chief Economist at “Luminor” bank has been announced as the “Business Opinion Leader”. He was elected according the methodology of media monitoring company “Mediaskopas”. The special award “Test of Publicity” was presented to Tomas Vytautas Raskevičius, recently elected Member of the Parliament of Lithuania, known for his straightforward position on LGBT issue.

The participants of the event also selected the project they liked the most: “Public voice award” was given to the authors of the project “Own for their own”– agency “Fabula Rud Pedersen Group” and the client “MV GROUP Production”. The communicators of the SBA group received a special award for the most original presentation of the project during the online conference.

This year, 106 projects were submitted to PR Impact Awards 2021. You can find the winners of each category below:

Influencers’ and viral Communication campaign

First place – CAT OR DOG, „Idea Prima“, „Mars“.

Second place – #ImportantEveryDay, PR Service/Edelman Affiliate, Procter&Gamble.

Third place – The offers You can not miss, Inspired UM, BARBORA.

Integrated Communication campaign

First place – We rise by lifting others. BLC2 – well-balanced business centre for people, „Idea Prima“, “SBA Urban”.

Second place – Locals for Locals, Fabula Rud Pedersen Group, AB MV GROUP Production (Gubernija).

Third place – MOKONOMIKA, Swedbank, Communication agency „Bosanova“ and event agency „Correctus“.

Corporate Communication campaign

First place – The Year of Pandemic: For everyone’s health, „Eurovaistinė“, „Ogilvy Vilnius“.

Second place – Launching 5G in Lithuania, „Telia Lietuva“, „Fabula Rud Pedersen Group“, „Inspired UM“, „Milk Agency“, „Propeller“, „Some Films“.

Third place – Magnetic MRO: trendsetter in conservative aviation industry, „Magnetic MRO“.

NGO’s Communication campaign

First place – “(Not) a lonely birthday”, NGO “Lithuanian Red Cross”, Communication agency “Penkiolika minučių iki vidurnakčio“; Creative agency “WorkFork“.

Second place – Imagining a mom, Initiative Nobody’s Children, Not Perfect, Karuselė, Tadas Kazakevičius, Mindshare Lithuania, Dropaudio.

Third place – MO Museum leadership during the secong lockdown, MO Museum.

Event PR

First place – Hotel Vacation with Kino Pavasaris – Check-in for Movie Night, Vilnius International Film Festival “Kino Pavasaris”, VIFF “Kino Pavasaris” together with partners, the official development agency of the City of Vilnius “Go Vilnius” and Hotel PACAI.

Second place – MOKONOMIKA, Swedbank, Communication agency „Bosanova“ and event agency „Correctus“.

Third place – Connected Lithuania, „Idea Prima“, „Window to the future“.

Digital Communication campaign

First place – SEB cybersecurity campaign, SOMA agency, SEB.

Second place – “Pakopapopakopos”, „Idea Prima“, “LIPFA”.

Third place – Choose culture, „Idea Prima“, Central Project management Agency.

Innovation in Communication

First place – MOKONOMIKA, Swedbank, Communication agency „Bosanova“ and event agency „Correctus“.

Second place – HUAWEI noise cancellation experiment, Huawei Technologies Vilnius, „Integrity PR“.

Third place – Money and Other Matters of the Gilutis Family children‘s financial education book by Swedbank Lithuania, Swedbank, “Integrity PR”.

Sponsorship campaign

First place – „Foodprint“, „Swedbank“, „Bosanova“.

Second place – Gerumas Nesidėvi, „Caption“.

Third place – Cinema shelf / book hall, Vilnius International Film Festival “Kino Pavasaris”, VIFF “Kino Pavasaris” together with partner “Baltos lankos”.

Social Responsibility or Sustainability campaign

First place – Utenos Trikotažas – the First Texile Producer Approved by Greenpeace, „Utenos Trikotažas“, Communications Consultant Eglė Rakauskaitė.

Second place – Money and Other Matters of the Gilutis Family children‘s financial education book by Swedbank Lithuania, Swedbank, “Integrity PR”.

Third place – MOKONOMIKA, „Swedbank“, „Bosanova“ ir „Correctus“.

Public sector Communication campaign

First place – The Journey Around Our Beloved Lithuania, “Fabula Rud Pedersen Group”, European Parliament Liaison Office in Lithuania.

Second place – Solidarity Balconies, “Headline”, Representation of the European Commission in Lithuania.

Third place – Intellectual property awareness campaign, “Agency 1323”, The State Patent Bureau of the Republic of Lithuania, Partner: Producer Justina Ragauskaitė and production & creative house Blitz Studio.

Internal Communication campaign

First place – Speed Board“, „Maxima LT“, „Ink agency“.

Second place – Golden Brain of BITĖ „Bitė Lietuva“.

Second vieta – Take vacation to recharge! Lithuanian Railways.

Third place – Celebrating freedom: enriching our knowledge on Lithuania’s past, “Ignitis Group”

The Corona-19 Challenge

First place – MO Blog, MO Museum.

Second place – “Don’t worry Vilnius, we will recover together”, „Idea Prima“, Vilnius Connect (LTG Lithuanian Railways).

Second place – PLAN A, TRUTH., „Headline“, „Šiaulių bankas“.

Third place – The COVID-19 Challenge, SBA group.

Employer Branding campaign

First place – OIne billboard, one article, one post = 15x increase in career page visits, „Bosanova“, „Hostinger“.