About the Awards

Applications are open until April 27

PR Impact Awards 2018 Categories

PR Impact Award Category

Corporate Communications

Corporate communication project, during which the activities of an organization, its values, financial performance, corporate reputation, etc. are presented to external audiences, or a crisis is managed.

PR Impact Award Category

Integrated Communications Campaign

Complex communication campaign, during which various forms of public relations, advertising and other forms of communication, and also various channels for reaching target audiences are used.

PR Impact Award Category

Public Sector Communications

Campaign or a program for public sector organizations (e.g., local authorities, government departments or government authorities) to promote their policies, services, achievements or to inform society with the problems, innovations or changes.

PR Impact Award Category

NGOs Communications

Campaign or a program of non-governmental organisations to promote their unique positions, achievements, or to inform society with the problems innovations or changes.

PR Impact Award Category

Social Responsibility Project

Social responsibility initiatives covering not only the business sector-specific economic objectives, but also social, communal and environmental aspects contributing to sustainable development of society

PR Impact Award Category

Internal Communications

Internal communication project aimed at creating and developing relations between an organisation and its employees, strengthening an organisation’s internal culture, communicating future change, and implementing and developing new or existing values.

PR Impact Award Category


Corporate or marketing communication event which present corporate knowledge, news, products and/or services to internal or external target audiences.

PR Impact Award Category

Digital Communications

Communication of an organization and/or trademark in social media channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

PR Impact Award Category

Innovation in Communications

The use of a new technology or an innovative project management methodologies in communications.

PR Impact Award Category

Influencer & Viral Communications

Communication project that focused around an influencer and/or went viral.

PR Impact Award Category

PR Agency of the Year

Agency with the highest number of awards.

PR Impact Award Category

Public's Favourite

The most popular communications project voted by the participants of the PR Impact Awards 2018 event.

International Jury Members

Stavros Papagianneas

Managing Director, StP Communications

Aurelijus Katkevičius

Senior Editor, Verslo klasė

Marco Magli

Regional Coordinator for Italy, European Association of Communication Directors

Aive Hiiepuu

Partner and Managing Director, PR Concept

Rimvydas Laužikas

Dean of Faculty of Communication, Vilnius University

Jānis Palkavnieks

Spokesperson, Draugiem Group

Kristel Abel

Head of Communications, Estonian Labor Inspectorate

Justin Green

Director , Global Alliance for Public Relations and Communication Management

Alex Malouf

Reputational Affairs Manager, P&G

Viktoria Mykhno

Head of Markets, KPMG in Ukraine

Kristine Mennika

Head of Strategic Communications, Association of Latvian Commercial Banks