About the Awards

PR Impact Awards 2017 Categories

PR Impact Award Category

Corporate Communications

Corporate communication project, during which the activities of an organization, its values, financial performance, corporate reputation, etc. are presented to external audiences.

PR Impact Award Category

Marketing Communications

Communication project, during which information about the products and/or services is provided in greater detail than by means of advertising, product history and legend are created and nurtured, and a dialogue is established and relationship is maintained with product/service users.

PR Impact Award Category

Integrated Communications Campaign

Complex communication campaign, during which various forms of public relations, advertising and other forms of communication, and also various channels for reaching target audiences are used.

PR Impact Award Category

Public Sector Communications

Campaign or a program for public sector organizations (e.g., local authorities, government departments or government authorities) to promote their policies, services, achievements or to inform society with the problems, innovations or changes.

PR Impact Award Category

NGOs Communications

Campaign or a program of non-governmental organisations to promote their unique positions, achievements, or to inform society with the problems innovations or changes.

PR Impact Award Category

Crisis Communications

Communication campaign based on the actions and crisis management techniques which deals enterprise problems in a public space.

PR Impact Award Category

Social Responsibility Project

Social responsibility initiatives covering not only the business sector-specific economic objectives, but also social, communal and environmental aspects contributing to sustainable development of society

PR Impact Award Category

Internal Communications

Internal communication project aimed at creating and developing relations between an organisation and its employees, strengthening an organisation’s internal culture, communicating future change, and implementing and developing new or existing values.

PR Impact Award Category

Event

Corporate or marketing communication event which present corporate knowledge, news, products and/or services to internal or external target audiences.

PR Impact Award Category

Campaign in Social Networks

Communication of an organization and/or trademark in social media channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

PR Impact Award Category

Consistent Administration in Social Networks

Stable and consistent administration of an organization and/or trademark in social media channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

PR Impact Award Category

PR Agency of the Year

Agency received the highest number of awards.

International Jury Members

Aurelijus Katkevičius

Senior Editor, Verslo klasė

Marco Magli

Head of Media & External Relations, Avio Aero, a General Electric business

Aive Hiiepuu

Partner and Managing Director, PR Concept

Stavros Papagianneas

Managing Director, StP Communications

Sara Pearson

CEO, Spider PR

Maxim Behar

CEO, M3 Communications Group, Inc.

Maria Mordvinova

Associate Professor, Deputy Head, School of Integrated Communications; Faculty of Communications, Media and Design, National Research University Higher School of Economics, Moscow

Christophe Ginisty

Founder, Agorep

Kevin Read

Executive Chairman and Partner, Engage by Bell Pottinger

Jesper Schou Hansen

Owner, PR Agency SCHOU

Renata Matkevičienė

Associated Professor in Communication and PR, Faculty of Communication, Vilnius University