Communication ROI

2025 06 12

Radisson Blu Hotel Lietuva, Vilnius

Užsienio pranešėjai

Philippe Borremans

Tarptautinės ryšių su visuomene asociacijos (IPRA) tarybos narys, nepriklausomas viešųjų ryšių specialistas

Matthias Lüfkens

„Twiplomacy“ įkūrėjas, Pasaulinio komunikacijos tinklo „Burson Cohn Wolfe“ vykdantysis direktorius, buvęs Pasaulio ekonomikos forumo skaitmeninės komunikacijos vadovas

What is PR Impact Awards?

PR Impact Awards is the most prominent annual competition for communication projects in Lithuania, featuring a professional conference and culminating in an awards ceremony. In 2025, the event will take place for the 12th time on June 12 in Vilnius.

The traditional event consists of three parts: a daytime conference featuring insights from Lithuanian and international speakers, the presentation of the year’s best communication projects, and a festive evening awards ceremony.

This year’s conference theme is “Communication ROI.” We will discuss how leadership, values-based principles, and measuring communication impact help organizations grow even in times of uncertainty.

The PR Impact Awards competition has been organized since 2014 by the two largest associations uniting communication professionals in the country – the Lithuanian Communication Association (LTKA) and the Communication Industry Association (KIA).

Speakers and panel participants will be announced soon

08:00 - 09:00

Registration

9:00 - 9:15

Opening & Welcome Address

Rima Aukštuolytė, Chairman of the Board of The Lithuanian Communications Association


Vaidotas Vyšniauskas, Chairman of the Board of The Association of Communication Industry


9:15 - 9:55

How communicators work in wartime. The case of Ukraine

Alina Tymoshyk, PR Director at “Noblet Media Eastern Partnership” (Kyiv, Ukraine)


9:55 - 10:15

Presentation of the Lithuanian Communication Market Research Results

Ignas Zokas, General Manager, Spinter Research


10:15 - 10:35

Breathing New Life into the City

Vaida Andrijauskaitė, Director, Stasys Museum


10:35 - 10:55

Michelin Stars: Does Fame Equal Business Success?

Andrius Kubilius, Head Chef, Nineteen18


10:55 - 11:20

Coffee Break

11:20 - 11:40

The Joys and Measurements of International PR

Laura Tyrylytė, Head of Public Relations @ Nord Security


11:40 - 12:00

Attention is Marketing Gold: How to Attract It, Keep It, and Turn It into Results

Dalius Dulevičius, Client Service Team Lead, MINDSHARE LITHUANIA


12:00 - 12:30

Panel: Communication vs. Marketing – Who Deserves the Bigger Budget?

Moderated by: Daiva Lialytė, Founder, Co-owner and CEO, Integrity PR


Indrė Trakimaitė-Šeškuvienė, Director of Communications and Corporate Affairs, MAXIMA LT


Vaida Jurkonienė, Head of Marketing and Communications, Telia Lietuva


Renata Dante, IKEA Corporate Communication Manager for Baltics


Gerda Šešplaukytė, Head of Marketing and Communications, VMG Group


12:30 - 12:50

Coffee Break

12:50 - 13:10

Hold My Beer: The Courage to Act, the Freedom to Create

Gediminas Kvietkauskas, CEO, EAST WEST AGRO


13:10 - 13:40

Panel Discussion: Executive Communication – Luxury or Necessity?

Moderated by: Daiva Žeimytė-Bilienė, Journalist


Arvydas Avulis, Chairman of the Board, Hanner


Gediminas Kvietkauskas, CEO, East West Agro


Dovilė Burgienė, Managing Partner, WALLESS


13:40 - 14:10

Meet the Communicators of the Year

14:10 - 15:15

Lunch Break

15:15 - 18:30

Presentation of the Finalists' Projects

19:00 - 22:00

Awards Ceremony

Pranešėjai

Romualda Stonkutė

Lietuvos ryšių su visuomene agentūrų asociacijos tarybos pirmininkė

Lina Jakučionienė

Europos komunikacijos direktorių asociacijos (EACD) ambasadorė Lietuvai

Dr. Lina Jakučionienė

Chairperson of the Commission, Vilnius University Lecturer

Raminta Stanaitytė-Česnulienė

Co-founder and Partner, Strategy and communications company Insynergy4

Gunta Line

Public relations expert, member of the Latvian Association of Public Relations Professionals (LASAP),

Marius Gurskas

Director of Communication, Office of the Government of the Republic of Lithuania

Ignas Zokas

Founder and head, sociologist, Market research company “Spinter tyrimai“

Vilūnė Kairienė

Data strategist and consultant , Media Analysis Company "Mediaskopas"

Laura Tyrylytė

Head of International Public Relations, Nord Security

Ernesta Dapkienė

Independent consultant,

Giedrius Juozapavičius

Marketing strategist and consultant,

Renata Matkevičienė

Dean of the Faculty of Communication, Frofessor, Vilnius University (VU)

Alex Malouf

Korporatyvinės komunikacijos ir viešųjų ryšių vykdomasis direktorius, Ceer

Aleksandra Moorast

Partner and Strategic Consultant, Corpore Public Relations

Aive Hiiepuu

Partner and Managing Director, Marketing and PR Consultancy "PR Concept"

Nuno da Silva Jorge

Managing Partner at the public relations agency Aurora, Professor at the School of Communication and Media Studies

Andrew Hillier

EACD Board Member, Executive Director at Ballinger Equine, Director at Ah!

Aurelija Vernickaitė

Head of Strategic Communication, State Security Department of the Republic of Lithuania

Tadas Valančius

Strategic communications specialist,

Monika Salygė

Communication and Marketing Manager, Shift4 Payments Lithuania

Vytautė Šmaižytė-Kuliešienė

Head of Communication, Lietuvos bankas | Bank of Lithuania

Jarosław Bańda

Managing Director, Lighthouse

News

Organizers

Sponsors and Partners

PR Impact Awards