DAŽNIAUSIAI UŽDUODAMI KLAUSIMAI APIE PARAIŠKŲ TEIKIMĄ
2025-04-13
Communication ROI
2025 06 12
Radisson Blu Hotel Lietuva, Vilnius
What is PR Impact Awards?
PR Impact Awards is the most prominent annual competition for communication projects in Lithuania, featuring a professional conference and culminating in an awards ceremony. In 2025, the event will take place for the 12th time on June 12 in Vilnius.
The traditional event consists of three parts: a daytime conference featuring insights from Lithuanian and international speakers, the presentation of the year’s best communication projects, and a festive evening awards ceremony.
This year’s conference theme is “Communication ROI.” We will discuss how leadership, values-based principles, and measuring communication impact help organizations grow even in times of uncertainty.
The PR Impact Awards competition has been organized since 2014 by the two largest associations uniting communication professionals in the country – the Lithuanian Communication Association (LTKA) and the Communication Industry Association (KIA).
Speakers and panel participants will be announced soon
08:00 - 09:00
Registration
9:00 - 9:15
Opening & Welcome Address
Rima Aukštuolytė, Chairman of the Board of The Lithuanian Communications Association
Vaidotas Vyšniauskas, Chairman of the Board of The Association of Communication Industry
9:15 - 9:55
How communicators work in wartime. The case of Ukraine
Alina Tymoshyk, PR Director at “Noblet Media Eastern Partnership” (Kyiv, Ukraine)
9:55 - 10:15
Presentation of the Lithuanian Communication Market Research Results
Ignas Zokas, General Manager, Spinter Research
10:15 - 10:35
Breathing New Life into the City
Vaida Andrijauskaitė, Director, Stasys Museum
10:35 - 10:55
Michelin Stars: Does Fame Equal Business Success?
Andrius Kubilius, Head Chef, Nineteen18
10:55 - 11:20
Coffee Break
11:20 - 11:40
The Joys and Measurements of International PR
Laura Tyrylytė, Head of Public Relations @ Nord Security
11:40 - 12:00
Attention is Marketing Gold: How to Attract It, Keep It, and Turn It into Results
Dalius Dulevičius, Client Service Team Lead, MINDSHARE LITHUANIA
12:00 - 12:30
Panel: Communication vs. Marketing – Who Deserves the Bigger Budget?
Moderated by: Daiva Lialytė, Founder, Co-owner and CEO, Integrity PR
Indrė Trakimaitė-Šeškuvienė, Director of Communications and Corporate Affairs, MAXIMA LT
Vaida Jurkonienė, Head of Marketing and Communications, Telia Lietuva
Renata Dante, IKEA Corporate Communication Manager for Baltics
Gerda Šešplaukytė, Head of Marketing and Communications, VMG Group
12:30 - 12:50
Coffee Break
12:50 - 13:10
Hold My Beer: The Courage to Act, the Freedom to Create
Gediminas Kvietkauskas, CEO, EAST WEST AGRO
13:10 - 13:40
Panel Discussion: Executive Communication – Luxury or Necessity?
Moderated by: Daiva Žeimytė-Bilienė, Journalist
Arvydas Avulis, Chairman of the Board, Hanner
Gediminas Kvietkauskas, CEO, East West Agro
Dovilė Burgienė, Managing Partner, WALLESS
13:40 - 14:10
Meet the Communicators of the Year
14:10 - 15:15
Lunch Break
15:15 - 18:30
Presentation of the Finalists' Projects
19:00 - 22:00
Awards Ceremony
Dr. Lina Jakučionienė
Chairperson of the Commission, Vilnius University Lecturer
Raminta Stanaitytė-Česnulienė
Co-founder and Partner, Strategy and communications company Insynergy4
Gunta Line
Public relations expert, member of the Latvian Association of Public Relations Professionals (LASAP),
Marius Gurskas
Director of Communication, Office of the Government of the Republic of Lithuania
Ignas Zokas
Founder and head, sociologist, Market research company “Spinter tyrimai“
Vilūnė Kairienė
Data strategist and consultant , Media Analysis Company "Mediaskopas"
Laura Tyrylytė
Head of International Public Relations, Nord Security
Ernesta Dapkienė
Independent consultant,
Giedrius Juozapavičius
Marketing strategist and consultant,
Renata Matkevičienė
Dean of the Faculty of Communication, Frofessor, Vilnius University (VU)
Alex Malouf
Korporatyvinės komunikacijos ir viešųjų ryšių vykdomasis direktorius, Ceer
Aleksandra Moorast
Partner and Strategic Consultant, Corpore Public Relations
Aive Hiiepuu
Partner and Managing Director, Marketing and PR Consultancy "PR Concept"
Nuno da Silva Jorge
Managing Partner at the public relations agency Aurora, Professor at the School of Communication and Media Studies
Andrew Hillier
EACD Board Member, Executive Director at Ballinger Equine, Director at Ah!
Aurelija Vernickaitė
Head of Strategic Communication, State Security Department of the Republic of Lithuania
Tadas Valančius
Strategic communications specialist,
Monika Salygė
Communication and Marketing Manager, Shift4 Payments Lithuania
Vytautė Šmaižytė-Kuliešienė
Head of Communication, Lietuvos bankas | Bank of Lithuania
Jarosław Bańda
Managing Director, Lighthouse
News
At the “PR Impact Awards” Conference – Special Focus on Crisis Communication, Event Program Announced
2024-05-21
“PR Impact Awards”, the competition for the best communication projects, continues to set records
2024-05-16
Empowering Artificial Intelligence in Crisis Communication at the “PR Impact Awards” Conference
2024-05-10
“PR Impact Awards” deadline extended: public sector organisations share tips
2024-05-07
E. Jakilaitis, Chairman of the Election Commission for Communicator of the Year: “A communication professional keeps a cool head even in a crisis situation”
2024-04-30
Last year’s “PR Impact Awards” winners share their formula for success: the most important thing is that the results make the creators themselves happy
2024-04-26
“PR Impact Awards” jury members share advice for applicants: “Those who dare – win”
2024-04-19
V. Budrienė, last year’s “Communicator of the Year”, will judge this year’s applications: she will take into account the company’s context
2024-04-15
New categories for “PR Impact Awards 2024”: looking for bold and community-engaging projects
2024-04-10
“PR Impact Awards” grows: special focus on crisis communications and record number of categories this year
2024-04-04
PR Impact Awards 2023 awarded the best communication projects and selected “Agency of the Year”
2023-06-12
FAQ
2023-04-03
The Best Communication Projects Awarded at PR Impact Awards 2021
2021-06-15
41 Projects compete in the final of “PR Impact Awards 2021”
2021-06-09
FREQENTLY ASKED QUESTIONS ABOUT SUBMISSION OF APPLICATIONS
2021-04-19
„PR Impact Awards“ will look for success formulas for Hybrid Communication
2021-03-26
Winners of PR Impact Awards 2019
2019-06-06
“Idea Prima” Wins the Agency of the Year Title at PR Impact Awards 2018
2018-05-18
PR Impact Awards 2018 Will Envision the Regional Identity for the Three Baltic States
2018-05-17
Andrius Užkalnis Will Argue that Humour Is Not for Computers to Make at PR Impact Awards 2018
I. Zasimauskaitė Will Share Her “Eurovision” Publicity Experiences at PR Impact Awards 2018
2018-05-16
Announcing Shortlisted Projects
2018-05-14
Discussions on Fake News and Trolls: All at PR Impact Awards 2018
2018-05-08
Extended Deadline for PR Impact Awards 2018 Applications: May 4
2018-04-26