Last Call for PR Impact Awards 2018 Applications

With only a few days remaining until the PR Impact Awards 2018 application deadline, here are the key points every applicant should know:

Eligibility of Communication Projects

The participants must provide the information about a public relations project implemented between May 2017 and April 2018 (inclusive). Entries may be submitted by public relations agencies, independent public relations consultants, and divisions of companies and non-governmental organisations and also departments and units of public institutions in charge of communication. The client or the management must be notified about the participation in the competition and their consent must be obtained.

Application Procedure

Applications must be submitted on the official event’s website.

Please provide as many details about your project as possible when applying. You may consider preparing for your submission by reviewing the application questionnaire (download here).

Application submissions cost EUR 50 per entry (NGOs are exempt from the fee). The fee should be paid on the event’s ticketing site; please quote your Application ID when making the payment. Your Application ID will become available to you after you submit your application.

Evaluation Procedure

All applications submitted to the PR Impact Awards 2018 will be evaluated by an international Jury consisting of 11 members. Below are the key areas the Jury will be looking for:

Strategy. How complex was your project’s strategy and how compliant was it with your project’s background or the problem it tries to solve?
Creativity and innovation. What was the impact of creativity on your communication project and how important were innovative solutions for its implementation?
Implementation. How effective were you when implementing your project?
Results. How successful was your project and did its results conform with the key KPIs?