PR Impact Awards 2018 Will Envision the Regional Identity for the Three Baltic States

Tomorrow, the international PR Impact Awards 2018 conference will consider multilateral approach towards the creation of a regional communications and an image.

Experts from Lithuania, Latvia and Estonia will share the experience of their respective countries in communicating towards the rest of the world, and will try to find some common ground for future communications.

“Greatly formed, attractive regional identity is important not only for the positioning of the region internationally, but can also be crucial for the local PR markets. That is why we invited the Chairwoman of the Latvian Communications Association, Ieva Stūre, Estonian communications expert Maris Herlland and a Lithuanian expert, Mykolas Katkus, to share their views and to discuss the topic,“ said the organizers.

This year’s conference is paying particular attention to innovation and its impact on communications. Other keynotes and panel discussions are going to discuss the abilities of robots to maintain reputation, the possibilities to use artificial intelligence within PR and other topics. After the conference, an award ceremony of the best PR projects of the year will take place.